How to Stay Visible Without Burning Out: Easy Marketing Wins with Hannah Isted

In this episode of the Your Dream Business Podcast, I chatted with Hannah Isted from HI Communications all about why being consistent with your marketing really matters. We compared it to gardening—if you put in regular time and care, you’ll see long-term growth. Hannah, who created the 'Best 90 Days Ever' marketing program, shared how to break your marketing into smaller, doable steps so it doesn’t feel so overwhelming. We also talked about the value of keeping things simple, doing things over and over, and making marketing part of your everyday routine. If you run a course, membership, or coaching business, there’s lots of helpful stuff in here for staying visible and on top of your marketing game.   KEY TAKEAWAYS COVERED IN THE PODCAST Consistency builds momentum – Just like gardening, regular and steady marketing efforts lead to long-term results, even if progress feels slow at first. Keep it simple and doable – Breaking your marketing into small, manageable tasks helps you stay consistent without getting overwhelmed. Repetition works – Repeating your message and showing up daily helps keep you top of mind for your audience, which is crucial for growth   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hannah Isted on Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Teresa: As membership owners, course creators and coaches, we know that we need to market our business. If we are not visible, if people don't know we exist, they are never going to be able to buy from us. So that saying, if you build it, they will come just straight up is not true. Also, I like to liken marketing to gardening. You know, I'm a big fan, but when we garden, we have to get all the things we need to give that plant the most success it can have. We need to water it. We need to plant it in the right things. We need to give it the feed. We need to do all this stuff in good faith that one day my tomato plant is going to give me an abundance of tomatoes and. We have to do it. If we didn't do all that work, we have no hope of ever getting those tomatoes, but we do it in good faith that it's going to happen, and we have to quietly wait for months and months and months and months for that day that it finally pays off. And that is what marketing your business is like. We have got to sow the seeds, do the thing, give it the water. Constantly and one day that will pay off. When we think that we do something today and tomorrow we're gonna get a sale. It just isn't true. But how do you show up consistently? Because that consistency is important and is key to really making sure that your marketing is doing what you need it to do. Today I talk to Hannah Ice. That who has a great way of breaking down marketing of your business, that it's simple, it's not overwhelming, and it doesn't take you very long if you are struggling to show up consistently and put you and your business out there, this episode is for you. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing. An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, [00:02:00] but one that perfectly aligns with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath Wareing as always, okay. Today we have an interview with the very lovely Hannah Isted. Hannah came into my world a while back now, she was actually introduced to me through someone else I know, and she actually ended up speaking at the summit when I did my summit back in 2024. No. Yes. 2024. Couldn't remember what year it was then. Hannah is the founder of HI Communications supporting small [00:03:00] business owners with their marketing. She is an author of the Best 90 Days Ever book, a marketing membership, and she shares quick and daily prompts that shows businesses how to promote what they do in just 10 minutes a day to make it simple and easy and fun. She's worked with hundreds of business owners helping them to increase their online presence through her membership courses and workshops. In her email, newsletter and podcast, the Social Sunday, she shares marketing advice to help product and service-based businesses get out their own way and constantly promote themselves. This conversation was really timely. As you might know, if you've been a longtime listener, I used to have someone do my social media for me and that stopped, and I've been doing it ever since. And I laugh 'cause I'm doing it terribly. My long-term plan for the business is to bring someone back to help me with content, where basically I create all the stuff and then they just. Make it look great and put it out and do all that, but I [00:04:00] can get really stuck in my own way of what am I meant to put out? What's kind of things can I talk about? You know, the wild thing about all of us is that we have no shortage of content, right? Like the conversations today at the point I'm recording this, I actually have something like six calls, I think today, and two of them. Two of them are coaching calls. One of them is a training session I'm doing. One of them is a podcast interview I'm doing like, I have no shortage of content that I can put out to the world. I talk constantly. There are so many things I can talk about. I have, and I say this on the podcast, I have an entire program full of really cool stuff. Yet when it comes to sitting down and putting together a post for social media or maybe coming up with a podcast episode or writing an email, I can really get in my own way and get stuck and struggle to think of what to say and do. So today's episode is [00:05:00] brilliant. If you are feeling like that, if you are feeling the overwhelm of what we should be creating, if you are struggling to know what to do first, this is exactly what Hannah teaches and how Hannah approaches it. We talk about all things batching. You know, I'm a big fan of batching. That's a good way of getting stuff done. We talk about how to actually post something when you are overthinking it, because I think sometimes as well, we have this need to want to be creative or to create the post that goes viral or to get a message really right and clear in an email that actually it just paralyzes us from doing anything. So. We talk about this, we talk about how to get going if you're feeling a bit stuck, and how to break up your marketing so it's not as big and overwhelming and as difficult as it might feel when you first start looking at it. And as we know, we have to market our businesses. We have to be telling people what we do and why we do it and selling. And [00:06:00] also this is something that Hannah has done consistently. So how has she managed to do that? We cover off all of these things. I think you're going to come away with lots of great ideas, some motivation to get going, and some clear ways in which you can break down your own marketing. I hope you enjoy today's episode. Without further ado, here is the lovely Hannah. Hannah, welcome to the podcast. Hannah: Hello. Thank you so much for having me. Teresa: My pleasure. So before this episode, I went down a rabbit hole of looking at your content, and I have a question to ask. Do you post...