How to stop confusing your audience, with international communications consultant Ed West

Get Noticed! Send a text.In this podcast episode, Jim James interviews Ed West, the head of Fox-West, a communications consulting firm, who helps large corporations communicate and persuade. Ed shares tips on how to prepare for investor presentations, reduce the use of jargon, and simplify the message. He suggests using the simple message house tool and the "James Bond Start" to grab the audience's attention. Ed also advises to use analogies and stories to bring statistics to life and avoid overly intricate slides. To make the message accessible, he recommends using the Flesch-Kincaid test to assess sentence and word length and to present informally, like having a conversation with a friend in a pub. Finally, Ed emphasises the need to be yourself and show your personality without making it all about yourself.Listen NotesSearch the whole Internet's podcasts with the best podcast search engineThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listeningPost-production, transcript and show notes by XCD Virtual Assistant.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/