How to Stop Sounding Painfully Corporate (With Rob D. Willis) | Upside #91

In this episode of Upside, we sit down with public speaking coach and storytelling expert Rob D. Willis. Rob explains why most founders fail by pitching dry data instead of building real tension, breaking down why your customer must always be the true hero of the narrative. He shares his journey from running Berlin walking tours to coaching executives, his mindset shift for shipping high-performing social media content, and his advanced AI workflow connecting Claude and Obsidian. Tune in to learn how to turn abstract business ideas into powerful stories that actually move people.