How to Survive and Thrive When Things Get Tough with Susan Weinschenk

from Entrepreneurs on Fire · host John Lee Dumas

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and the author of several books. Top 3 Value Bombs 1. You don't need to know everything before you start. Action reveals answers. 2. Defining metrics and plans before tough times strike is the key to survival. 3. Pivoting requires honesty, planning, and small, testable steps not rash decisions. Check out their website and learn more about the experts at user and customer experience research, strategy, and behavioral design - The Team W Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Shopify - If you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your 1 dollar-per-month trial and start selling today at Shopify.com/onfire.

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This episode was published on November 12, 2025.

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