How to Talk About What You Do (So You Attract Ideal Clients)

Send us Fan MailIf you're a heart-centered, mission-focused small business owner, it can be challenging to talk about what you do in a way that is clear, concise, and memorable.This is one of the biggest concerns I hear from the people I work with.And there is a lot of bad advice suggesting you create what is basically an elevator speech when you answer the question "What do you do?"Please resist this advice.A response that attracts ideal clients and elicits a "yes" is one that directly addresses an acute client need in a way that is heart-felt and authentic.I talk about how to create a response that cuts through the noise in this podcast.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.