How to Talk About Your Podcast Without Sounding Salesy – PCI 455

Promoting your podcast doesn’t have to feel awkward or salesy. In this episode of Podcast Insider, we share practical ways to talk about your show with confidence—whether you’re chatting with friends, posting on social media, or networking at events. You’ll learn how to highlight your purpose, use storytelling instead of pitches, and spark curiosity that leads people to want to listen—without ever sounding pushy. Today’s Hosts: Todd Cochrane and MacKenzie Bennett ✅ Lead With the Why, Not the Download Link When talking about your podcast, start with why it exists—not just where to find it. People connect with purpose and personality more than self-promotion. Instead of saying, “Hey, check out my podcast!” try: “I host a podcast about how small-town chefs are changing the food scene—ever heard of that movement?” “I’ve been interviewing people who left corporate jobs to start farms—it’s been eye-opening.” Letting the conversation flow from what you’re passionate about makes people more likely to ask follow-up questions—and then they open the door to you sharing your link. 💡 Blubrry helps: Use your free podcast website or custom episode URLs to easily share your show when people do ask for it. ✅ Share Clips and Stories, Not Just “New Episode!” Posts Instead of promoting a new episode with just the title or a generic link, pull out a powerful quote, a surprising moment, or a quick teaser. Some ideas: “This guest turned their side hustle into a full-time gig—here’s how they did it.” “Our latest episode dives into what it’s really like to start over in your 40s.” Use visuals like audiograms, quote graphics, or a short reel to give people a taste before asking them to commit to listening. 💡 Blubrry helps: Easily create short video teasers with Pod2Vid, and share them on social with your custom links. ✅ Think Conversations, Not Commercials Whether you’re at a networking event or casually chatting online, focus on the person, not the pitch. Ask them what kind of content they listen to. Share how your show relates to a topic they care about. Or invite them to give feedback on an idea you’re working on. This approach builds connection and curiosity—without forcing the conversation toward a download. 💡 Blubrry helps: Your listener analytics show what’s resonating most, so you’ll know what topics spark real engagement. ✅ Make Your Show Easy to Talk About If your podcast name, description, or purpose is confusing or overly vague, it’s hard for people to share it on your behalf. Refine your elevator pitch so you (and others) can describe your show in one sentence. Example: “It’s a weekly show about creative burnout—and how people push through it.” “The podcast shares short stories from first-time entrepreneurs—5-minute episodes, no fluff.” 💡 Blubrry helps: Hosting with us means your show is listed across major directories, making it easy for new listeners to find you—especially when they hear about you from someone else. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected] Stay tuned for more episodes and visit our website for the latest updates and resources.