How to Tap Gaming Platforms to Reach Gen Z Customers

What this episode covers

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz. Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive into her strategy, what it costs to get started, and why personal care brands should be getting into gaming. Enjoy! And don't forget to drop us a review (TYSM!). P.s. sorry about Jasmine's audio quality here. Our bad! Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com Links www.femalefounderworld.com Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy www.hallyhair.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Female Founder World?

This episode is 26 minutes long.

When was this Female Founder World episode published?

This episode was published on August 8, 2022.

What is this episode about?

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz. Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive...

Can I download this Female Founder World episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.