How to Tap Gaming Platforms to Reach Gen Z Customers

Kathryn Winokur, founder of Hally Hair, is our guest on Female Founder World! Hally's a modern, ammonia-free foam hair dye biz.  Kathryn's using Roblox, advertising within in-app games, and Twitch influencers to reach Gen Z customers—and we dive into her strategy, what it costs to get started, and why personal care brands should be getting into gaming. Enjoy! And don't forget to drop us a review (TYSM!).  P.s. sorry about Jasmine's audio quality here. Our bad! Get the free 5-minute newsletter keeping thousands of consumer brand builders in the know and be the first to hear when registration for our next event opens: www.femalefounderworld.beehiiv.com Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  www.hallyhair.com Learn more about your ad choices. Visit megaphone.fm/adchoices