How to Tap Upcycled Ingredients, the Next Big Consumer Trend

Everyday Humans is an SPF-led skincare brand at the forefront of a huge industry shift towards sustainability. Founder Charlotte C Pienaar joins Female Founder World to share her story and teach you how make your consumer brand more sustainable. It makes my day when you leave a review on the podcast—don't be shy! :) LINKS Try Everyday Humans: www.everyday-humans.com Join the waitlist for the event connecting thousands of female founders IRL: www.femalefounderworld.com  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.notion.so  www.okendo.io  SHOWNOTES 06:30: How to market to Gen Z 08:10: Everyday Human’s approach to wholesale distribution 08:27: Launch strategy 12:10: Taking a test and learn approach to influencer marketing 13:10: Building workflows, brainstorming and creating knowledge remotely using Notion and Asana 16:07: Wholesale strategy 18:30: Beauty business ideas 10:15: Building a truly sustainable brand 23:50: Upcycled ingredients are the next big consumer brand trend 28:10: Everyday Humans’ tools and tech stack 30:30: Avoiding retailer risk and creating a good cash conversion cycle 35:32: A mini class on debt financing 39:00: Can your brand scale on TikTok when the founder is the face of the brand? Learn more about your ad choices. Visit megaphone.fm/adchoices