How to Tell the Difference Between Hunger and Food Noise

In this week’s episode, Alana explores the emerging science behind “food noise,” drawing from a recent review article in Nutrition & Diabetes that defines food noise as persistent, intrusive food thoughts perceived as unwanted or distressing.Alana reflects on how this new clinical definition helps women understand the mental load behind constant food thoughts, the checking, planning, negotiating, and self-questioning that can quietly run all day.She breaks down what researchers are now identifying as key features of food noise, cognitive burden, persistence, dysphoria, and self-stigma and discusses why so many high-achieving women mistake these patterns for a willpower problem when they’re actually part of the body’s alert system.This episode invites listeners into a calmer, more nuanced way of interpreting their inner chatter around food, not as failure, but as information.[Click Here To See Food Noise Article]Enter the giveaway to receive a 1:1 private session with Alana by DMing a screenshot of your review @bewellbyak on Instagram or emailing as [email protected]!Leave us a voice message for our next Q&A episode!For Newbies to The Sober Eating Movement Looking to Get StartedInvisible Weight DetoxAn introduction to the Sober Eating Movement that finally gets your body and mind working together in under 30 days, so you can reclaim your personal power, lose weight and keep it off. No tracking, no shakes, no endless rules. It's a clear step by step process that helps you reclaim your self worth, eat like a normal person again, and watch the number on the scale move in the right direction. → Enroll hereFor a Deeper Transformation with The Sober Eating Method The Sober Eating Sequence™The proven 3-phase method to stop food and dieting chaos, and release weight naturally through a new proven way of eating for weight loss and enjoyment - without dieting, restriction, or counting macros in as little as 90 days. This is where you finally trust your body and food choices, feel at ease in your skin, and stop circling back to food as the problem.→ Enroll hereGET 1-1 SUPPORT FROM ALANAElite VIPA 3-month private mentorship where years of struggle collapse into months of precision change. With custom meal development refined daily, private coaching intensives, and direct access to Alana, you’ll stop negotiating with food and step into the woman whose body, confidence, and choices reflect her true power.→ Apply hereConciergeFor the woman who refuses to settle — Concierge is the highest level of private mentorship. With unlimited access to Alana for coaching, every detail and nuance is addressed with luxury-level concierge private support tailored to your real day to day life, so you experience the deepest transformation possible and embody full freedom. {Luxury 3-day 1-1 weekend retreat with Alana included}→ Apply hereA program designed to support your Sober Eating Method JourneyComing Home to Your BodyA self-paced course to help you feel safe, grounded, and at peace in a body that's still changing. Learn to build trust with your body now—not just after weight loss. → Enroll hereFree Quiz:What’s your hidden food and self belief pattern keeping you from lasting weight loss? Click here for the Free QuizExplore more from Be Well by AKBe sure to follow Alana on Instagram @bewellbyak.Follow on LinkedInSubscribe to the Podcast on Spotify Subscribe to the Podcast on AppleSubscribe to get alerts on YoutubeTakeawaysFood can feel like a reliable friend during emotional highs and lows.Building a compassionate, consistent relationship with yourself is the foundation of true healing.Emotional overeating isn’t about willpower — it’s about unmet needs for safety and support.Your inner ally helps you pause and make intentional, self-honoring choices.The higher self is not perfection — it’s maturity, discernment, and calm.