How to Think in Terms of Enabling Business to Engage CISOs | Brent Deterding

from Audience 1st · host Dani Woolf

You may not have to articulate that, but ask yourself, "What is the business case? Why would a CISO spend any amount of money with me?"How do you speak in terms that resonate with CISOs?What are their goals and challenges?Have you considered the constraints new CISOs have to undergo in their new roles?When engaging a CISO, have you thought about the tech they have to adopt before pitching to them?In this episode, I had a brutally honest conversation with Brent Deterding, newly appointed CISO of Afni, Inc., about what motivates him, what his challenges are, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 300+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com

Episode metadata supplied by the publisher feed · Published Apr 21, 2022

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How to Think in Terms of Enabling Business to Engage CISOs | Brent Deterding

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