How to Think like a CRO Expert with Josh Silverbauer

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Josh Silverbauer, Head of Analytics & CRO at From The Future, to unpack how psychology, experimentation, and user experience converge to shape modern conversion optimization. From his unconventional journey through music and audio engineering to becoming a leading voice in analytics and CRO, Josh shares how curiosity, intuition, and a relentless desire to “fix what feels broken” have guided his career in the digital space.Throughout the conversation, Josh reveals why great CRO goes far beyond button tests, blending creativity with measurement to understand how people actually behave. He breaks down the tools that matter, the role of intuition in identifying friction, and why sometimes “ugly wins” defy expectations. You’ll learn how to approach optimization as a continuous learning process, build better data architectures, and navigate a future where AI-driven personalization and automation challenge long-held optimization frameworks.Where to find Josh & other links:💼 LinkedIn: https://www.linkedin.com/in/jsilverbauer/🎵 Analyrical: https://www.youtube.com/@analyrical-miracle📺 Third Party Show: https://thirdpartyshow.com/