How to Track and Fix BOFU Visibility in LLMs

In this SIPnSEARCH session, Garrett French from Citation Labs introduces Xofu, an AI visibility tracker designed to help teams track your brand in AI across leading AI platforms. Instead of drowning marketers in TOFU noise, Garrett French walks through how to map and measure BOFU prompts that reveal real decision stage visibility in AI. If you want clear visibility in AI and a structured way to improve visibility in AI platforms, this talk shows how Xofu helps you identify where you stand and how to grow.WHY THIS MATTERS:Most visibility in AI tools focus on broad informational prompts, leaving brands blind to how customers evaluate products in decision stage moments. Garrett French explains why BOFU prompts drive the clearest insight into visibility in AI platforms and how Xofu acts as an AI visibility tracker that helps you track your brand in AI with precision. When marketers understand which prompts show their offering, which roles matter, and how competitors appear, they can build stronger pages and improve visibility in AI where conversions actually happen. This is a practical walkthrough for anyone who wants a reliable AI visibility tracker that makes it possible to track your brand in AI with intent aligned prompts.TRANSCRIPT OUTLINE:0:00 Overview of visibility in AI and why many platforms overload users with TOFU data.0:16 Garrett French describes the endless TOFU forest created by most visibility in AI tools.0:30 Introduction to the BOFU tree concept and how tracking BOFU prompts reveals real visibility in AI platforms.0:40 What makes a BOFU prompt tracking worthy and how it reflects decision stage visibility in AI.0:59 Garrett French explains how prompts show who is visible at each decision stage across AI platforms.1:13 Why both B2C and B2B audiences have complex decision committees that affect visibility in AI platforms.1:25 How BOFU prompts let you compare your rank with competitors using an AI visibility tracker.1:35 Garrett French shows how BOFU prompts reveal ranking patterns even when platforms deny ranking exists.1:52 How BOFU signals tell you what to add on page and off page to improve visibility in AI.2:20 Garrett French outlines seven characteristics of prompts that help you track your brand in AI.2:42 The importance of anchoring prompts to offerings to improve visibility in AI platforms.3:18 Why role anchored prompts help an AI visibility tracker understand how committees think.3:33 Comparative prompts and why every AI visibility tracker needs them.3:50 Decision verbs and category anchors and how they influence visibility in AI.4:09 Real world constraints that sharpen prompts and improve visibility in AI platforms.4:32 How to avoid brand biased prompts when you track your brand in AI.4:39 You can build your own tracking worthy prompts without tracking the entire TOFU landscape.4:52 Focus on the BOFU tree instead of the TOFU forest.5:01 Introduction to Xofu and how it predicts decision roles and generates prompts to track your brand in AI.5:22 Garrett French reveals visibility gaps and explains how Xofu highlights missing visibility in AI platforms.5:31 Competitor comparison and how an AI visibility tracker exposes weaknesses.5:41 Why Garrett French is not worried about poor visibility in AI because he knows which prompts matter.5:54 Xofu results for SEO teams and how competitors like Profound SEO capture strong visibility in AI platforms.6:03 Closing comments and QR code for the full list of BOFU characteristics.TOPICS COVERED:visibility in ai, visibility in ai platforms, track your brand in ai, ai visibility tracker, Garrett French, XofuTAGS:#visibilityinai #visibilityinaiplatforms #trackyourbrandinai #aivisibilitytracker  #garrettfrench  #x