How to transition to a product-led-motion - Victor Fuglesang | EP 22

Feedback, please 👋Dear founders: Don’t (!!) think about adding a self-service or product-led-motion to your existing sales-led motion. I know it’s tempting in terms of efficiency – but the risk is high.Transitioning from sales-led to PLG can create internal resistance. Especially from sales teams who may see their roles in danger.It requires a shift in strategy and acceptance of long-term ROI. The benefits of PLG take time to manifest. Often several years, which can test the patience of stakeholders. No easy harvesting – trust me.Speaking of shift: it also requires a significant change in the company's operational workflow.To make it work you need seamless collaboration between product, marketing, sales, and customer success teams. Now even more.So… you still want to transition to a PLG-motion, despite all hurdles?Ok then… you might want to listen to my new podcast interview with @Victor Fuglesang. We extensively discussed how to make the transition and what pitfalls to avoid. Give it a listen – the risk is on you ;)#gotomarket #productledgrowth #selfservice #thesaassymphonyVictor on LinkedInSupport the show- - -Folge Björn W. Schäfer auf Linkedin: www.linkedin.com/in/bjoernwschaefer Hier kannst Du seinen GTM-Bestseller Funky Flywheels 🕺💃 bestellenDeutsch: https://amzn.to/3Sgi8qkEnglisch: https://amzn.to/4g2Ly4914 Tage kostenlos. Teste jetzt Björn's neue Software: funkybont.com