How to Turn a Lead Magnet Into Paying Clients (AKA the 3 Step Marketing Machine)

Back in the good old days, you could drop a link to your product, service or event in a Facebook group and get 400 leads. Now? Not so much. There is still a way to make lead magnets work though, and so many service businesses are missing the chance to bring leads into their world while they’re asleep. So today, we’re talking about exactly that: how to run a lead magnet on paid ads, get it in front of the right people, and build the follow-up system that actually turns those leads into sales. You’ll hear: 0:00 - Why the old way of getting leads stopped working, and what service businesses need instead 6:50 - How to turn your social media from random posting into an actual marketing system 10:57 - Why your content probably isn’t meant to generate all your leads directly 13:13 - How long-form content helps people trust you faster before they ever book a call 15:56 - The follow-up step most businesses skip after someone becomes a lead 18:08 - How to get in front of your ideal people (and no one is doing this yet!) 21:57 - How to give people clear next steps once they’re in your world 27:33 - Do low ticket offers still work? 29:23 - When high ticket offers can be easier to sell 33:30 - What you need in place first to get the lead magnet funnel running 34:21 - The content, email and sales mistakes you should avoid Watch the YouTube version of the podcast here (https://youtu.be/4jk0RTW9SDk). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.