Success School

You're sending emails. No one's opening them. And you're wondering why your list isn't converting. Today we're breaking down the email subject line hack that gets us 80 to 90% open rates every single time. And it's so simple you're going to kick yourself for not using it already. We're talking about the one word subject line that makes people think you sent them something personal, the three other subject lines that work just as well, and why most people butcher their emails by making the subject line way too long. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You've got an offer. You're running ads. You're posting on social. And you're still stuck under a million dollars. That's not a marketing problem. That's an offer problem. Today we're breaking down exactly what it takes to build an offer that scales past the million dollar mark. We've studied over 1,600 offers from businesses we've worked with, and we've found a specific formula that separates the offers that scale from the ones that don't. And by the end of this episode, you'll know exactly what's missing from your offer and how to fix it. We're talking about the 5P framework, pain, promise, person, process, and profit, and why most offers fail because they don't solve a painful enough problem. We get into why being scared to make promises is killing your close rate, how to know if you're targeting the wrong customer, and why your offer needs to be designed for the client, not for your lifestyle. We also talk about the photographer who pivoted from real estate agents to financial services and turned her business around in two months, the beauty clinic owner who was marketing massages when she should have been marketing skin treatments, and why high ticket beats low ticket every single time if you actually want to scale. If you're a service business owner and you're stuck under a million dollars, this episode is for you. You'll hear: What an offer actually is and why most people get it wrong The biggest mistake people make when building offers (hint: they build it for themselves, not the client) The 5P framework: pain, promise, person, process, and profit How big does the problem need to be for your offer to scale? The beauty clinic owner who was marketing massages instead of skin treatments (and why that was a mistake) Why businesses are terrified of making promises and how to fix that How to know if you've chosen the wrong customer (and what to do about it) The photographer who pivoted from real estate to financial services and turned it around in two months Why you need to start as you mean to go on (and what we learned from Shelby Sapp) How to scale your offer without burning yourself out Is high ticket better for scale? (The answer is yes, and here's why) Why you should never read client feedback as a founder Why founders feel the need to create multiple offers (and why that's a mistake) The one thing that will scale your offer past a million dollars If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You're following up with leads. You're sending generic emails. And you're wondering why they're not converting. That's not a follow up problem. That's a personalization problem. Today we're breaking down the one AI tactic that boosted our close rate by 20%, and it's got nothing to do with better scripts, better objection handling, or better sales training. It's about mining your sales calls with AI and using that data to create personalized follow ups that actually convert. We're talking about how to use Fathom to record every single call in your business, how to take those transcripts and feed them into Claude or ChatGPT to extract pain points and objections, and how to turn that into personalized email outreach, social media content, and follow up sequences that feel like you're speaking directly to the person. We also get into how this works for sales calls specifically, why generic follow ups are killing your close rate, and how we implemented this exact process in our own sales team and saw an immediate 20% jump in conversions. If you're a service business owner and you're not recording your calls and using AI to personalize your follow ups, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You're running ads. You're burning cash. And you have no idea which funnel is actually right for your business. That's not a strategy. That's just guessing. Today we're breaking down the only three funnels you'll ever need to scale a service business in 2026. We're talking about the lead magnet funnel, the call funnel, and the webinar funnel. And by the end of this episode, you'll know exactly which one to run first, which one will make you the most money, and which one is burning out your ad budget without you even realizing it. We get into the hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet, the fitness coach who pivoted to AI and signed five clients in a month with zero proof using a call funnel, and how we've made over five million dollars from webinars alone. We also talk about why most people think they have a leads problem when it's actually a sales problem, the number one mistake that kills webinar funnels before they even start, and why your ads will never work if your offer isn't different enough. If you're a service business owner and you're sick of relying on referrals or guessing which funnel to run, this episode is for you. You'll hear: The number one mistake people make when they think about running Facebook ads Why the more unique your offer, the cheaper your leads will be The three funnels that actually work: lead magnet, call funnel, and webinar How the lead magnet funnel works and why it's the easiest to start with The hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet Why most people fall down on lead magnets (hint: they don't follow up) The brutal truth about wanting clients to fall into your lap without calling anyone How we've made over five million dollars from webinars and why they're not dead The art teacher who signed 31 new members in five days from one webinar Why webinars are the fastest way to build know, like, and trust with your audience The call funnel: what it is, why it's the hardest to execute, and when it actually works How a fitness coach pivoted to AI and signed five clients in a month with zero proof Why your ads burn out and what you can actually do about it Which funnel you should start with and how to scale horizontally once it works Why your offer is everything and how to know if yours actually sucks If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You get a lead. You wait an hour to call them back. And by then, they've already booked with someone else. That's not a leads problem. That's a speed problem. Today we're breaking down the one tactic that could literally triple your business overnight, and it's got nothing to do with better ads, better offers, or better sales scripts. It's about being the first person to call your leads. And if you're not doing this, you're leaving money on the table every single day. We're talking about why 78% of people buy from the first person to respond, the Harvard study that showed you have a 391% increased chance of converting a lead if you call them within five minutes, and the exact story of how Steph hired a couch cleaner based purely on who got back to her first. We also get into the service business owner who hired someone for $50K a year just to sit there and call leads immediately (and why it was worth every dollar), how to set up automated bounce backs and speed to lead systems in your CRM, and why your leads are never in as much pain as the moment they book the consult. If you're a service business owner and you're not calling your leads within five minutes, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Everyone's asking the same question. Should I focus on ads or organic to grow my business in 2026 and heading into 2027? The answer isn't what you think. Today we're breaking down the brutal truth about paid ads versus organic marketing, what's actually working right now, and why picking the wrong strategy could cost you months of wasted time and thousands of dollars in lost revenue. We're talking about why ads work for every single business (and if you think they don't, your offer probably sucks), the uncomfortable truth about what it takes to actually succeed with organic in 2026, and why most people who rely on one strategy end up stuck at $40K a month. We also get a specific influencer with 500,000 followers, who doesn't get a single client from organic, why 82% of online consumers rely on retargeting to purchase, the exact strategies working right now for both ads and organic, and why we'd pick ads over organic every single time if we had to start over. If you're a service business owner and you're trying to figure out where to put your time and money in 2026, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

Cold emails aren't working. LinkedIn DMs get ignored. And your competitors are all doing the same thing. So how do you actually get in front of high value clients when everyone else is stuck behind the gatekeeper? Today we're breaking down a strategy that helped one gym owner land 100 clients at $11K each, generating over $2 million in revenue from a single tactic. It's called Lumpy Mail, and it's one of the most underrated ways to cut through the noise and get straight to the decision maker. We're talking about how to use physical gifts to bypass gatekeepers, the exact steps to run this in your business, and why one of our clients got a 100% response rate when she sent KitKats to HR managers with a QR code that said take a break, scan me. We also get into the common mistakes people make when they try this, why you need to go for the big fish and not the easy wins, and how to make sure your lumpy mail actually converts instead of just sitting on someone's desk. If you're selling a high value service and you're tired of getting ignored online, this episode is for you. You'll hear: What lumpy mail is and why it works when cold emails and DMs don't The gym owner who sent boxing gloves to CEOs and made over $2 million from this one strategy How to get past the gatekeeper and straight to the decision maker's desk The exact steps to run lumpy mail in your business (from the gift to the call to action) How to list out your 50 ideal clients and go for the big dogs, not the easy wins The KitKat strategy: how one client got a 100% response rate from HR managers Why this is a high effort, high reward strategy (and why that's a good thing) The common mistakes people make when they try lumpy mail and how to avoid them Why you need to commit a budget and start with five to ten before you scale How to make sure your lumpy mail actually converts and doesn't just get thrown away If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Two days. A room full of founders doing $1M+ months. And more lessons than we could fit in our notes. We just got back from what we're calling the best marketing mastermind in the world, and today we're breaking down everything we learned from people who are actually doing it. We're talking about the guy who went from struggling to scale to a million dollars a month by creating 10 new ads every single day, the offer pivot that took someone from $200K to $1M a month in four months, and why your offer probably isn't as strong as you think it is. We get into why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first), the info diet of Fortune 500 CEOs, and why hanging out with lifestyle entrepreneurs will blunt your goals if you actually want to build something big. We also talk about why most people can't see the whole chessboard, what it means to innovate in your industry, and why we feel like we're playing so small after watching The Men Who Built America on Prime. If you're ready to think bigger, this episode is for you. You'll hear: What we learned from spending two days with founders doing $1M+ months Why creating 10 different ad formats every day unlocked a million dollar month How different avatars buy in different ways (and why you're missing out if you only run one funnel) The offer pivot that took someone from $200K to $1M a month in four months Why your offer is everything and how to know if yours actually sucks The harder your thing is to deliver, the more valuable it is (and why group coaching is dying) Why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first) How to build a seven figure business versus an eight figure business (and the type of people you need) Why you need to find your crowd (and how the wrong room will blunt your goals) You can't play the game if you can't see the whole chessboard What's your info diet? The books, shows, and biographies that Fortune 500 CEOs consume Why The Men Who Built America made us feel like we're playing so small Why Australian entrepreneurs think too small and how to break out of that If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you want to join us at one of our upcoming masterminds in Vietnam (September) or at our mansion in Koh Samui, Thailand (January/February 2027), send us a DM on Instagram. We'd love to have you. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

$226,000. That's how much we almost lost. And we had no idea it was sitting right there in our CRM the whole time. Today we're breaking down exactly how we used AI to find that money, the OpenClaw and GHL integration that changed everything, and the three simple prompts that uncovered opportunities our team had completely missed. We're talking about the people who slipped through the gaps in our pipeline, the sales calls that never happened, the hottest leads buried under 50,000 names, and how we turned all of that into a quarter of a million dollars in recovered revenue. This isn't some theoretical AI strategy. This is what actually worked. The exact tools, the exact prompts, and the exact results. If you're sitting on a CRM full of leads and you're not doing this, you're leaving money on the table. You'll hear: 0:00 How AI found us $226,000 we almost lost The OpenClaw and GHL integration that changed everything How to connect your AI agent to your CRM (even if you're not technical) The first prompt: finding everyone who slipped through the gaps in your pipeline The second prompt: analyzing everyone who booked a sales call and never showed up The third prompt: pulling the hottest 100 leads from 50,000 names in your database What we did with that list and how our sales team turned it into revenue Why your CRM is probably full of money you don't even know you have The three things you can do right now to replicate this in your business If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week.

$20,000 a month to $80,000 a month. In 90 days. And she did it by spending her last dollar on coaching, firing her agency, and fixing the one thing that was broken in her business. Today we're breaking down exactly how Ana went from zero in her bank account to consistently hitting $20,000 weeks in her beauty salon. We're talking about the ads that were literally advertising the wrong city, the sales process that was leaking money, and the one funnel that changed everything. We get into why everyone thinks they have a leads problem when it's actually a sales problem, how Ana went from trying to book consultations with guys who were too ashamed to pick up the phone to closing 10 to 15 clients a week, and the moment at our mastermind table when everyone overcomplicated the answer and Tim just said increase ad spend. We also talk about what it takes to put your balls on the line when you're at zero, why firing her agency immediately saved her $5,000 a month, and how she's now launching a course to teach other salon owners how to do the same thing. If you run a beauty salon or any service business and you're playing below your potential, this episode is for you. You'll hear: 0:00 How Ana went from $20K to $80K a month in her beauty salon in 90 days Who Ana is and what her business does (scalp tattooing for men) Why she was at zero when she started working with us and spent her last dollar on coaching The ads audit that revealed her agency was advertising the wrong city Why everyone thinks they have a leads problem when it's actually a sales problem The funnel switch: from VSL call funnel to DM funnel and back again (and why it worked) How we fixed the sales process and got them closing 10 to 15 clients a week The two biggest levers: fixing sales and increasing ad spend The mastermind table moment when everyone overcomplicated the answer How Ana bought a house, hit $20K weeks consistently, and is now launching a course What it takes to put your balls on the line when you're at zero The one scalable way to grow a beauty salon business right now If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Most people think building a seven-figure business is about working harder. It's not. It's about knowing what's actually working right now, what's dying, and what you need to let go of before it drags you down with it. Today we're breaking down exactly how to build a seven-figure business in 2026. We're talking about the offers that are printing right now, the ones that are sinking, and why your attachment to your current offer might be the thing keeping you stuck. We get into marketing, why organic and email are becoming less effective, and why ads are no longer optional if you want to scale. And we talk about team, why trying to do it all yourself will burn you out, and the biggest mistakes people make when hiring. We also share the story of a client who pivoted from fitness business coaching to AI systems and went profitable almost immediately, why the coaching industry is struggling at the lower end, and why we think 2026 might actually be the easiest time ever to build a million dollar business. You'll hear: 0:00 Why 2026 might be the easiest time to build a seven figure business 4:37 The one thing that makes people want to buy an offer right now 9:12 How a client pivoted from fitness coaching to AI and went profitable almost immediately 14:28 Why being a phenomenal entrepreneur with a bad offer will keep you stuck 19:45 The industries that are sinking right now and why online fitness coaching is dying 26:33 Why the low ticket versus high ticket debate is completely irrelevant 32:51 Why organic and email are becoming less effective and why ads are no longer optional 38:19 The call funnel that's working right now and why 80% of our webinar traffic is ice cold 43:07 Has business actually gotten harder or did we just get spoiled between 2020 and 2024? 47:52 Why trying to build a seven figure business without a team will burn you out 52:44 The biggest mistake people make with team and why expectation is killing your hires 58:19 Why marketing is the last thing you should outsource, not the first If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

You're working 14-hour days. You're pushing hard. You're building something real. But what's the point if you burn out before you see it through? Today we're sitting down with Dr. Harry, a longevity doctor who works with some of the highest performing entrepreneurs in the world. And we're getting into the stuff that actually matters: what's killing entrepreneurs, what you should be doing right now to live longer, and why most of the stuff you see on Instagram is probably a waste of money. We talk about AI in medicine and how it's going to change everything from blood tests to drug design. We get into testosterone, why levels are dropping worldwide, and what that means for you as a business owner. We cover peptides, the experimental ones everyone's jabbing, and which ones Dr. Harry thinks are actually worth it. We also talk about the stuff no one mentions: why your relationship is probably the biggest health factor you're ignoring, how stress is a slow killer until it's not, and why most supplements are just expensive piss. You'll hear: 0:00 - Will AI make us live forever? The upside and the very real downside 5:42 - How AI will change medicine: precision treatment, drug design, and decades of data in one diagnosis 11:28 - What entrepreneurs should actually be doing for longevity (it's not cold plunges) 18:15 - Risk factor management: the thing that will bite you if you're not paying attention 24:37 - Why every entrepreneur should be lifting weights and doing cardio (even if you hate it) 29:44 - Nutrition for longevity: win the day, win the week, win the year 35:19 - The only supplements that actually matter (and the ones that are a waste of money) 42:08 - What peptides actually are, why drug companies dropped them, and which ones Dr. Harry uses 49:53 - Retatrutide: why Dr. Harry doesn't recommend it and the liver failure cases in Australia 54:26 - Why testosterone levels are dropping worldwide and what that means for entrepreneurs 1:02:11 - TRT: the placebo effect, the real effect, and why most guys feel like shit without knowing it 1:08:34 - What's overhyped in longevity? If it's not training, sleep, nutrition, or screening, it's probably bullshit 1:14:47 - Reviewing Tim's protocol live: what's working, what's missing, and the one thing he's ignoring 1:19:22 - Why your relationship is the biggest health factor you're not paying attention to 1:23:55 - How to know if you're too stressed and what chronic stress is doing to your body 1:28:41 - What Dr. Harry is most excited about: data, behavioral change, and the plug in socket problem 1:34:16 - What Dr. Harry thinks of Bryan Johnson and why he'll never get back the time he's investing 1:38:29 - My Performance Doctor: how Dr. Harry built a subscription medical business by accident If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We hit $400K a month. And honestly? It's been harder than we thought it would be. We thought we'd be at a million by now. We're not. And today we're breaking down exactly why, what we've learned, and what we had to completely blow up and rebuild to get here. This episode is raw. We're talking about the beliefs that held us back for months, the assumptions we made about hiring that cost us tens of thousands of dollars, why we completely changed our business model, and the days where Tim literally cried on a walk because he didn't know how to solve the problem in front of him. We also get into why group coaching is dead, how we're now running a one-to-one model that's actually scalable, the shiny object syndrome that almost derailed us, and why being a CEO is genuinely the worst job in the company. You'll hear: 0:00 - The brutal truth about scaling to $400K a month (and why we're not at a million yet) 3:17 - Why hiring A players isn't enough, and the training mistake that cost us months 10:10 - The belief systems that held us back from growing faster 18:27 - Why we killed our group coaching model and went all in on one-to-one 29:51 - How we're now running a one-to-one model that's actually scalable and profitable 35:28 - The grind: why Tim was dreading Mondays and crying on walks 41:03 - Does entrepreneurship get less fun the longer you're in it? 46:17 - Why being a CEO is the worst role in the company 52:44 - The funnels that got us here and why call funnels burn out in 48 hours 58:19 - How we went from filming three times a week to once a fortnight and got better results If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We're answering five of your spiciest questions today. And we're not holding back. From why men tie their worth to their income, to what we'd actually do if we had to rebuild from zero, to the uncomfortable truth about why most coaching businesses are failing their clients. We also get into the real stats on how many of our clients actually succeed versus fail, what it's like when you've given everything to your business and have nothing left for home, and why we think personal development has completely fucked up entrepreneurship. You'll hear: 0:00 - Why is it so hard for men to separate what they earn from who they are? 8:42 - If everything went to zero today and we had to build a seven figure business from scratch, what would we do and why? 18:27 - How many of the businesses we coach actually work versus fail, and what's the main character difference? 29:51 - Have you ever come home and given so much to business that you've got nothing left to give at home? What do you actually do in that situation? 41:03 - Our most controversial opinion about the coaching industry 46:17 - Why personal development has fucked up entrepreneurship 52:44 - The fastest way to bust through limiting beliefs (and it's not more inner work) If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If your business feels stuck, it's not your strategy. It's not your offer. It's not your marketing. It's you. Today we're getting into the real reasons why businesses don't grow, and it's got nothing to do with what you're posting or how many leads you're getting. We're talking about mindset, standards, and the invisible beliefs that are keeping you playing small. We're sharing stories from our own upbringing, the moment Steph realized she was settling for mediocrity, the coach who taught Tim what excellence actually looks like, and what we've learned from spending $170,000 just to be in rooms with people doing $5M+ months. You'll hear: 0:00 - Why your business is stuck (and it's not what you think) 4:37 - How Tim's dad programmed belief into him from a young age 9:12 - The moment Steph realized she was accepting mediocrity in every area of her life 14:28 - Why 97% of your thoughts and actions were programmed between ages 4 and 7 19:45 - The mindset work that changed everything for both of us 26:33 - What Tim learned from coaching NCAA champions at 4am in Arizona 32:51 - Why we've spent $170,000 to get in rooms with people doing $5M+ months 38:19 - The uncomfortable truth about standards and why most people settle 43:07 - Camels, donkeys, and stallions: which one are you? 47:52 - Why business is simple but the human overcomplicates it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Six months ago, we left Australia permanently. And the question we get asked more than anything is: was it actually worth it? This is the full story. The decision, the move, the guilt, the chaos, the $30,000 we're currently fighting to get back from a landlord lol, and what life actually looks like now that we're here. We're not holding anything back. The panic attacks on the couch in Perth, the weeks we questioned everything after landing, the moment Steph’s dad passed away three weeks after we decided to leave, and how we finally told our families we were going. We also get into the stuff no one talks about: what it's like being watched while you eat by your private chef, how we justified leaving our parents behind, why our dogs were rattled for a month, and the identity crisis that comes with cutting ties to your home country. You'll hear: 0:00 - Why we were having panic attacks on the couch in our million dollar home 8:14 - The moment in a Bali pool that changed everything 12:37 - How we convinced ourselves it was the right move (even when it felt insane) 18:42 - The guilt of leaving family behind and how we got over it 24:19 - What happened when Tim's dad passed away three weeks after we decided to move 29:51 - The first two weeks in Thailand: why we both thought we'd made a huge mistake 35:28 - How we burnt out in paradise (and what we did to fix it) 41:03 - The $30,000 bond we're fighting to get back from our landlord 46:17 - What life actually looks like now: housekeepers, private chefs, and being watched while we eat 52:44 - The numbers: visas, costs, taxes, and how we actually did it If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

It's Q&A time again, and this one got spicy. Today we're answering the questions you actually sent us: the Australian government's new small business taxes, how to know if your content is working, what we'd do differently if we started the gym again, and yes, how a strippers agency could run a sales event (you read that right). We also get into the real cost of hiring the wrong sales person, why going viral doesn't always mean making more money, and what it's like navigating IVF as a couple in business together. You'll hear: 0:00 - The new Australian government taxes on small business and how much we've saved since leaving 5:38 - Is the era of easy coaching businesses over? 10:09 - If we were starting the gym over again today, what would we do differently? 14:01 - Should you care about viral content or just focus on conversions? 18:27 - The most powerful way to use AI to grow your business (controversial take) 21:57 - The most common objections on sales calls right now and how to overcome them 27:33 - How any business can run a sales event (including a strippers agency) 33:03 - Navigating fertility and IVF as the male partner If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We've been in business together for 8 years, and married through all of it. In this episode we're pulling back the curtain on the stuff most couples never admit: the screaming matches, the money wars, the night in Bali that changed everything for us, and the health scare that nearly ended it all. Here's what we get into: The New Year's Eve in Bali, and the plant medicine trip, that broke down 4 years of distrust in a single conversation. "That's MY money" — the brutal money fight that nearly split us, and where it really came from. How we watched overwork turn into an autoimmune disease, until Steph woke up one morning unable to feel her own body. Too many chefs in the kitchen — why two alphas in one business is a recipe for disaster. The "girl boss" movement, the ego, and the quiet distrust it planted in our marriage. The jockey and the horse: the concept that changed how we pick what to build. Why giving your partner feedback can blow up your business, and the rules we live by now. If you're in business with your partner, or thinking about it, this is the episode for you. And if you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

In the last four years, we've earned over $10 million in our own business, and we're on track to do $4 to $5 million this year.  Today, we’re covering  the five steps so that you can nail your offer, marketing, sales process, what the team needs to look like, and what reinvestment needs to look like to get you to that $1 million mark.  You’ll hear: 0:00 - The client that went from $15k to $140k a MONTH in just 18 months 2:50 - The biggest lever they pulled to get there 4:08 - Why high-ticket offers make scaling to $1M much easier 9:44 - Organic content alone probably won’t get you to $1M.. 16:19 - The key to nailing your sales process 19:49 - The hires that stop YOU becoming the bottleneck 28:27 - Outsourcing marketing (and why doing this too early could backfire massively) 30:52 - What reinvestment should look like if you’re committed to building a $1m business 33:03 - Common mistakes to avoid while you’re trying to build this! Watch the YouTube version of the podcast here(https://youtu.be/HuDfoUupNlw). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Back in the good old days, you could drop a link to your product, service or event in a Facebook group and get 400 leads. Now? Not so much. There is still a way to make lead magnets work though, and so many service businesses are missing the chance to bring leads into their world while they’re asleep. So today, we’re talking about exactly that: how to run a lead magnet on paid ads, get it in front of the right people, and build the follow-up system that actually turns those leads into sales. You’ll hear: 0:00 - Why the old way of getting leads stopped working, and what service businesses need instead 6:50 - How to turn your social media from random posting into an actual marketing system 10:57 - Why your content probably isn’t meant to generate all your leads directly 13:13 - How long-form content helps people trust you faster before they ever book a call 15:56 - The follow-up step most businesses skip after someone becomes a lead 18:08 - How to get in front of your ideal people (and no one is doing this yet!) 21:57 - How to give people clear next steps once they’re in your world 27:33 - Do low ticket offers still work? 29:23 - When high ticket offers can be easier to sell 33:30 - What you need in place first to get the lead magnet funnel running 34:21 - The content, email and sales mistakes you should avoid Watch the YouTube version of the podcast here (https://youtu.be/4jk0RTW9SDk). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

It’s Q&A time again! Today we’re answering the kinds of questions that usually come up when your business is making money… but you’re still not sure what’s working and how to get to the next level. We’re chatting about ads, AI, client acquisition, getting stuck around 30k months and what moving to Thailand has done for both us and our business. You’ll hear: 0:00 - Q1: I’m getting leads via Facebook Ads, how do I know if it’s worth it? 5:58 - Q2: Am I going to be left behind by not going hard with AI? 8:32 - Q3: How much should I expect to acquire a client for? 12:50 - Q4: Where do business owners get stuck when scaling from $20k to $100k months? 18:17 - Q5: How has moving to Thailand affected the business? Watch the YouTube version of the podcast here (https://youtu.be/F9dYmwAWPK4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If your leads are taking longer to buy, this episode will probably explain why. These are the 7 worst ways to sign clients. Key moments: 0:00 - Why your marketing is great but you still might not be signing clients 3:17 - Email marketing 6:59 - SMS 8:03 - Google Ads 10:10 - Active Referral Pushes 13:38 - Organic social media marketing 18:43 - Meta ads 19:15 - Long form content Watch the YouTube version of the podcast here (https://youtu.be/NIuMBo5rDZg). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We flew to Miami to sit in a room with people doing $5M+ months. Flights, mastermind fees, last-minute decisions… it ended up costing us close to $180,000 just to be there. And within a couple of hours, we realised something: we’d been playing a much smaller game than we thought. This episode is everything we learnt. Watch the YouTube version of the podcast here (https://youtu.be/GhRQ5TFvPKE). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

This is everything we’ve learnt about marketing, sales and leads from getting over 1 million podcast downloads brought down into 5 lessons that you can start implementing into your business asap. And when our clients implemented these steps, one of them went from 35k follows on IG to 95k (and making $60k a month on average) and the other took his close rate from 30% to 60%. If you want that to be you… Keep listening. You’ll hear: 0:00 - The first lesson 07:12 - The second lesson 09:38 - The third lesson 14:43 - The fourth lesson 19:02 - The fifth lesson Watch the YouTube version of the podcast here (https://youtu.be/YeEk0PUeWno). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

What do four completely different businesses have in common when they start signing more clients, increasing revenue and finally feeling like things are working? Today we are talking about 4 ladies in Success School who are absolutely killing it right now and are in entirely different industries. We’re talking about what they’re doing differently, what they’re focusing on and so much more. You’ll hear: 0:00 - Our personal updates: What’s planned for our trip to the States  4:11 - Client #1: 202% revenue growth 8:28 - Another example of a client making bank from workshops 10:47 - Client #2: From $13k to $38k a month and sold $100k on launch day 16:13 - Client #3: From $13k to $30k months and working LESS 20:53 - Client $4: 60% revenue growth in the last 3 months Watch the YouTube version of the podcast here (https://youtu.be/v76eGWMVstE). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We’ve done Q&As before but never like this. Today we opened up our question box to professional services, we’re talking law firms, medical clinics, accounting businesses, real estate agencies, skincare clinics…  The best part about this episode is even if you’re not in one of these services - the advice is still relevant. And honestly might help give you an edge in your own niche. You’ll hear: 0:00 - Our personal updates: our thoughts on going back to cities after island life + why we spent $75 on cherries 5:38 - Every time I get busy with clients, I have to stop marketing but when I finally have the time to fix it I don’t have any money… How do I break out of this cycle? 10:47 -  I have solid revenue but if one client left, it would hurt badly.  How do you build something more solid without blowing everything up?  14:01 -  I tried running Meta ads last year, spent around $3k and got nothing. I really can't see how ads would work for a law firm. How is this relevant for us? 18:27 -  Some months my nurses are fully booked and other months, two of them barely have anything to do. I'm worried about not being able to keep them. Help. 21:58 -  I know I need to sort out my marketing, but every time I sit down I don't really know where to start. What should I focus on? Watch the YouTube version of the podcast here (https://youtu.be/2_D9P58S9rA). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What it’s like to work with an inhouse content creator on a daily basis 19:46 - We hired 3 new salespeople (why we hired them after swearing off a sales team last year and what’s been super challenging about it) 22:45 - VAs: what AI has taken over in our business and how we’ve transitioned our VA roles to make sure they upskill 24:26: We got a mac mini - everything Tim is getting AI to run independently for our business Watch the YouTube version of the podcast here (https://youtu.be/cE2Idas7zV4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable.  So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service 20:10 - This is how long you should be following up with people for (it’s longer than you think!) 23:14 - How to keep clients with you longer 28:36 - What needs to be in place before you scale Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If you’re building a business right now, chances are you’ve asked yourself at least one of these questions: 1) Why is my audience growing but no one is buying? 2) Why do I keep getting stuck around the same income level? 3) And how do you reach back out to old clients without it feeling weird? If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/) and let us know the next time we post a story! You’ll hear: 0:00 - Our personal updates: why we’re running everyday for 30 days 6:02 - #Q1:  I have a relatively large audience, but my engagement is so low and no one is watching my stories or buying my stuff. Where am I doing wrong? 8:34 - #2 -  I keep getting stuck at 10 K months. I have 30 hours a week and 20 hours. I'm working on clients for an hourly rate. The rest is marketing admin. What am I doing wrong?  13:12 - #3 -  How do you go about reaching out to old clients and asking them to work with you again?  16:25 -  How is Steph preparing for the work life balance going into parenthood? 22:08 -  What's the greatest piece of marketing advice we’ve ever been given? Watch the YouTube version of the podcast here (https://youtu.be/3nIeXPMJTpk). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

This is stuff we only usually share with our clients but we wanted to let our podcasts community in on it as well. Today we’re talking about everything that we’ve been doing with our organic marketing after hiring a full time content creator.  We’re covering everything from what’s changed, insight into how people are using the platform today (what they want to watch and what they don’t) as well as going through 5 content formats that are stupidly easy to make, that will grow your profile AND get you new followers. You’ll hear: 0:00 - Our personal updates: we just ran our best business retreat ever… What happened in Thailand 6:26 - Everything that has changed with organic content + how people are now consuming it differently 14:54: The bottom of funnel content you should be making if you want to sign clients 16:50 - The biggest mistake we see looking at our clients organic content (don’t let this be you) 18:29 - Content Format #1  20:23 - Content Format #2  21:31 - Content Format #3 22:07 - Content Format #4 23:01 - Content Format #5 23:50 - Is posting consistently enough to cut through all the other content in your niche right now? 25:39 - How often should you be testing new content formats? 26:15 - Our advice for someone posting organically but still not getting enough leads and sales DM Tim on IG @timfrey__ (https://www.instagram.com/timfrey__/) if you want a tracking sheet for engagements to hand over to your VA. Watch the YouTube version of the podcast here (https://youtu.be/2Xsw7sOQ1Yg). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We asked both our communities on Skool and Instagram to tell us what they’re struggling with the most at the moment, so that we could answer it on the podcast and help you out if you’re dealing with the same thing. If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/) and let us know the next time we post a story. You’ll hear: 0:00 - Our personal updates: we got called pussies 8:01 -  How do I create urgency when prospects keep saying maybe later?  11:14 - How to get better at sales without buying Shelby Sapp or Cole Gordon’s courses 13:46 -  Why am I getting ghosted in dms and how do I fix my nurture sequence?  15:24 - Steal this process for DM sales 17:51 -  How do I handle clients who just can't afford payments mid program?  22:27 - And a more intimate update - how is TRT going? 25:29 - What should my ratio be of nurture emails versus selling emails? Watch the YouTube version of the podcast here (https://youtu.be/zDxKfgPeXd0). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

We’ve reduced the time we spend creating ads by HOURS a day because we’ve started integrating a new form of AI bot into our business. Guys, it’s been a while since we last spoke about AI, where it’s going and how to leverage it to get ahead in your business. Things have already changed like crazy and it’s been less than a year. So today we’re talking about what’s changed, what we’ve been integrating into Success School, how we use OpenClaw (previously known as ClawdBot and MoltBot) and why it’s changed the game for us completely.  You’ll hear: 0:00 - Our personal updates: Introducing a third person into our relationship  3:31 - How quickly AI had grown since we last spoke about it 7:39 - The true autonomy of agents and what AI bot we’re currently using in our business 13:32 - How are the top 0.01% of entrepreneurs leveraging AI right now 16:47 - Use Cases for different industries: how to use AI in fitness, coaches, professional services, agencies 21:38 - How much longer do you have to get ahead of other businesses? Watch the YouTube version of the podcast here (https://youtu.be/nrR09rJ9s2M). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Just moving to a new location, doesn’t create a new life.  We packed up and moved our entire lives to Thailand, and it has been amazing but there have been some things we’ve brought with us from Australia that don’t support the next level of business we’re building now … and they’re things most business owners do every single week.  If you’ve been wanting to live a life of freedom, work less and earn more this is the episode we share the real behind the scenes of what’s been happening since we left and what we’re changing for the rest of 2026.  If you’ve been wondering why you feel stuck, not sure if your offer is the right one to achieve your goals or you just want to know what we’ve been up to stay tuned to the end of this one.  Watch the YouTube version of the podcast here (https://youtu.be/whDLwmxNL-E). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If you’re a coach and your business is technically working, but still feels heavier than it should, you’ll recognise this straight away. Bad clients. The ones who drain your energy, question everything, push back on the work, and somehow take up more space than the clients who actually pay well. We all get them… and yes, they’ll probably always exist. But there are ways to get in front of your ideal clients, and stop the bad clients in their tracks. In this episode, we break down how to use your content to naturally repel the wrong people, pre-qualify leads before they ever get on a sales call, and confidently say no when someone isn’t the right fit (and sometimes with a genuine thank you at the end). You’ll hear: 0:00 - Our personal updates - Tim’s new car and a poop robo vacuum emergency 7:12 - Creating content that repels bad clients and gets you in front of your ideal audience 10:40 - How to get in front of premium clients without sounding like someone you’re not 13:15 - Are your ideal clients not on Instagram? Here’s how to find them 14:50 - The questions you should include in your application form to filter out the wrong leads before they book a call 17:32 - The biggest red flags on a discovery call that could predict a problem client 20:23 - How to figure out if someone is ready to commit on a sales call or just wasting your time 22:32 - Tips on ending a sales call when you know they’re not the right fit for your business 24:04 - The key behind getting quality clients that are committed to your course 25:44 - What’s the difference between premium  and just straight up overpricing your business? 27:47 - Knowing when to offer a payment plan or reject a potential client 30:27 - If you’re not getting traction on your current platform, here’s what you can do next Watch the YouTube version of the podcast here (https://youtu.be/m81iFi31rUM). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

It’s time to build a predictable business guys. You need to be able to take holidays, you need to be able to take days off without your business crashing and burning around you (yes, we’ve been there too). So if you’re a coaching or service based business with inconsistent income, relying on referrals, posting on Instagram without predictable leads, or never knowing how many clients are coming in next month, then you’re going to want to listen to this episode. There are three ways we recommend our clients to do this so today we’re breaking down: How to build a predictable lead generation system for a coaching business How pricing and payment structures affect cash flow Why hiring a VA and building SOPs is essential for scaling without burning out You’ll hear: 0:00 - Personal Updates: what has Thailand been like for us so far? 2:07 -  This is what an unpredictable coaching business looks like - is it yours? 3:36 - Why referrals are NOT a good sign in a coaching business 4:55 - Why this common social media strategy won’t bringing in new leads for you consistently 6:41 - The two funnels you should build first if your marketing is based on Instagram 9:20 - How much we spend on paid ads as coaches 10:53 - The funnel we recommend our Success School clients to generate leads in 30 days 13:24 - How to know what to charge based on how many clients you can handle in your current business set up 15:12 - Payment plans vs upfront payments for coaches - which is better? 16:32 - The biggest pricing mistake coaching business owners make when they’re trying to scale revenue 19:57 - The first hire you should make to help your business become predictable 21:21 - How do you prevent your business falling apart when your VA leaves 23:51 - How to build an SOP for a job hire you don’t understand yourself Watch the YouTube version of the podcast here (https://youtu.be/_DnxXJHIQNI). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending.  So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/). You’ll hear: 0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?!  4:18 - The real cost of hiring a VA 5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business) 6:53 - Easy and quick tasks you should be handing off to a VA 8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA 13:32 - The pros and cons of hiring a VA privately or through an Agency 14:16 The best websites for hiring an overseas VA  14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you) 16:58 - How much should you be paying your VA 18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be 20:09 - Should you be hiring a VA full time or part time to start with? 22:00 - The time tracking websites to manage your VAs time 23:18 - How many chances should you give a VA before firing them? 27:32 - How many VAs we’ve had to fire and the reasons for it 30:15 - Listen to this if you’re on the fence about hiring a VA 31:40 - VA personal assistant business you can get in touch with in Australia www.theoeagency.co (http://www./theoeagency.co) www.www.socialfriends.net.au www.collaborativeco.com.au Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

If you’re currently thinking to yourself:  “No one can do my job as good as me” “My clients would get upset if someone else in my team started coaching them” “My business just isn’t set up to…” “I can’t afford to hire this person because…” Then we’re sorry but you need to hear this. You are the bottle neck in your business. And until you fix that - you’re not going to build the business that will get you financial freedom. Most coaches don’t make it past $100k a year. Don’t be like most coaches. Today we’re talking about the mindset, systems and team you need to get yourself out of your own way. You’ll hear: 0:00 - We moved to Thailand! 3:09 - One of the biggest reasons why most coaches don’t make it past $100k a year 5:24 - Do you do these things? You might be the bottleneck in your business 11:06 - What Tim does deliberately to stop the business relying on him 12:37 -Where most coaches go wrong when they hire under pressure 17:10 - The Hiring Ladder: The order you actually need to hire in if you want sustainable growth 20:42 - The core systems your business needs so it doesn’t fall apart when you need a holiday 26:06 - How to know what you need to delegate, automate or get rid of entirely in business 28:01 - How do you know if you’ve hired a donkey Watch the YouTube version of the podcast here (https://youtu.be/If0yBsCOx6c). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Why are some businesses stuck at 10k months while others reach $100k+? We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing.  And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson Number 3 13:21 - Lesson Number 4 15:23 - Lesson Number 5 17:22 - Lesson Number 6 19:00 - Lesson Number 7 20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026 Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0). Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

That’s right - we spent a LOT on paid ads but do you know what?  It paid off. And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you. In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C?  If you stick around, you’ll even learn our strategy for getting people to choose your business over your competitors hand over first. You’ll hear: 0:00 - Our personal updates 04:28 - Should you change your niche to something more profitable? 7:40 - Is B2B or B2C better for paid ads? 12:24 - The two funnels that were the most profitable for coaching businesses in 2025 20:11 - The reason your ads suddenly aren’t working (even if they worked before) 22:06 - How to create 50 (different) ad scripts in less than an hour 24:10 - How to get more comfortable spending money on ads Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If you want to find out: How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else… Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward.  We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore. So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land. Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Today we’re tackling some of your biggest business questions around leads, hiring a hire performing team, and what to do when your ads have stopped working… Want your business questions answered next time? Send them over to us over at @timfrey__ or @stephgorton__ to get it included in the next Q&A episode. You’ll hear: 0:00 - Our personal updates 3:53 -  How to manage your time better when you’re starting to feel burnt out 6:26 -  The best way to get more consistent, high quality leads when your ads have stopped working? 8:01 - How to re-activate dead leads 9:42 - How do figure out your niche and make sure your messaging hits the right people 12:42 - How do you know when it’s time to change your niche in business 14:42 - How to build a team I can trust so I’m not holding everything together all the time 19:26 - How to balance giving your team enough freedom and making sure they meet performance standards 21:27 - How do I stay motivated to work on my business 24:06 - What we do to get our heads back in the game when we don’t have any motivation Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

We’re setting out to make $1 million a month in our coaching business. And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more. Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @timfrey__ or @stephgorton__ and we’ll send you our full breakdown. You’ll hear: 0:00 - Our personal updates 7:25 - How to reverse engineer your money goals in business 9:23 - Why not tracking her numbers led to Steph having to fire two staff members 11:39 - What’s the metric most business owners ignore that completely kills their profit? 12:57 - How often should you be realistically tracking your core numbers 15:24 - The exact roles we need to hire for to reach $1m a month 17:53 - How to find staff that are committed to your business  19:03 - Way to tell if you have a good team member or a GREAT team member 21:01 - How we handle underperformers who can’t keep up 23:03 - The one high that’s changed everything for us in business 28:13 - How to know when to take a financial risk versus when to hold still? 30:34 - The one area of business that Tim is holding back on right now… 31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If 2025 wasn’t a good year for you, then we need to make some changes. This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love.  You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28 - Why 2026 is the BEST time to be a business owner 8:17 - What happened when Steph finally got over her fear of doing this… 9:10 - Tim’s putting $50k behind this big ad spend in January 11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month 13:49 - Where businesses under $10k a month should be putting their paid ads spend 15:29 - The biggest mistakes we see business owners make when running paid ads 16:47 - How to know when a funnel is ready to be pushed by paid ads 17:52 - The funnel that has brought us in the most leads as a 7 figure business 19:29 - What most business owners do wrong when they start outsourcing 21:09 - Things to look out for when you’re hiring your first VA 22:58 - Steph’s first overseas hire and how it changed her business  26:00 - A storytime about the time we hired an external marketer and it went very wrong… 26:58 - How to figure out what to delegate to a VA first 28:24 - The epiphany we had about sales that has brought in so much more income to the business Watch the YouTube version of the podcast here. If you want to find out what kind of funnel you should be running, send us a DM over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ with the word ‘FUNNEL’ Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__

Once you’ve got this on lock, you can literally do ANYTHING you want. This is the key to making as much money as you want and working and working as little (or as much) as you choose. We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself. Today we’re talking about the habits, the mindset and the moves of the TOP performers in business.  You’ll hear: 0:00 - The biggest investment we’ve ever made (and why it taught us to go all in) 4:42 - The silent business killer: what ignoring your numbers is actually costing you 7:18 - Exactly what to look at in your dashboard each week if you want to scale fast 9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth 13:36 - How to find (or build) the dog in you when business gets hard 16:27 - The truth about mentors: how to know when it’s time to upgrade yours 20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself 23:23 - What shifted when we invested $120K in a mentor 25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe 28:16 - The mindset shift that brings the fun and momentum back into business 32:00 - What changes when you start treating business like a game Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Do you wake up hoping someone booked a call overnight? Or that maybe today will be the day a new client slides into your DMs? What if instead of hoping… you knew it was happening Every. Single. Day. In this episode, we’re breaking down the systems behind our predictable lead flow.  The one that brings in over 100 leads a week without relying on luck or algorithms. You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from. You’ll hear: 0:00 - The new Success School program that gets clients to $20K months in 30 days 2:11 - How Steph manages ‘grind seasons’ and avoiding burnout 4:34 - Why Steph changed her mind about paid ads (and how it saved her business) 7:00 - How to tell if your ad funnel is actually working or just burning cash 8:14 - The #1 metric that matters when building predictable lead flow 8:57 - The biggest misconception coaches making $10K–$30K/month have about ads 12:04 - Why most entrepreneurs can’t stay consistent with organic content 15:00 - The truth about influencer launches vs. business owners who make money 16:55 - How we generate 100+ leads a week from social media 18:54 - How to create reliable monthly revenue (instead of random cash spikes) 22:03 - How to choose the right topic for your next conversion event 23:51 - Why you should bother with conversion events even if it’s not an instant win 26:17 - The numbers that define a successful workshop or webinar Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Yep you heard that right. We’re in the process of rehiring our sales team (after firing them all a few months ago). So what happened? In today’s episode we’re taking you Under the Hood of Success School where we get super honest about what’s been working in our business over the last couple months, what we’ve been experimenting with and things we’ve learnt.  Most 7 Figure business owners AREN’T giving you this level of access… You’ll hear: 0:00 - Our personal updates (Is Steph having second thoughts about Thailand?) 4:55 - The risk of not setting big goals in business…  9:40 - How much money the BIG entrepreneurs are spending on ads… (You won’t believe it) 11:10 -  A realistic timeframe for ads to get ROI for a small business 12:07 - You could be leaving $120k on the table A YEAR by not doing this 15:30 - How to know when fear is running your decisions and not your actual ability to grow 16:41 - What it means to “go big” for a coach 18:32 - How to take big actions without blowing everything up 20:12 - We’re hiring for another sales team again… Find out what happened 25:23 - How to know when it’s time to hire a sales person 26:46 - Everything we’ve learnt about hiring a sales team from our past experiences (and what to avoid doing) 31:57 - The five main funnels that are converting for us right now 34:28 - The difference between a funnel and a marketing machine 36:57 - The most common mistake coaches make when it comes to paid ads (don’t let this be you) 38;05 - How we make 50 ads effortlessly in under 2 hours 39:47 - How does a coach know when their funnel is ready to scale? Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

If you listen to anything today, let it be this one. Today we’re answering your BIGGEST questions about growing a $10k - $50k business so that you can get to the next level of entrepreneurship by the end of the year. You’ll hear how to: 06:54 - Raise your prices without feeling guilty 10:04 -  Attract quality leads when your pipeline dries up 11: 54 -  Stop overworking and actually switch off when your business is booming  14:15  -  Sell group programs when people aren't buying like they used to 16:56 -  Rebuild your confidence after a failed launch or a bad month  21:33 -  Manage the jump from solo coach to having a real team without losing control of the business 24:26 -  Rebuild cash flow when scaling starts to eat all of your profits 27:06 - Market your business when your motivation and energy has disappeared 30:54 -  Stop clients treating you like an employee instead of a business owner 33:11 - Balance working on your business versus in your business when you still need both Watch the YouTube version of the podcast here. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.

If you’re a business owner sitting at $10k - $20k months and are ready to lock in and get to $50k a month… then this is for you. On today’s episode, we’re talking about all things scaling. From knowing what you need to have in place in order to actually make scaling successfully, what it will look like when you go into hyperscale, and the biggest mistakes to avoid in the process, we’re covering it all. You’ll hear: 8:11 - Why scaling might not fix your problems 8:52 - What happens when you scale too soon (things to avoid!) 12:01 - How to know when your business is ready to scale to 50k a month 13:12 - You need to listen to this if you’re afraid to scale 14:58 - Your go to checklist for reaching $50k a month 17:59 - What drives Tim to keep growing the business even when he’s achieved his goals  19:15 - What drives Steph to keep pushing even when money isn’t the driver anymore 20:48 - Why you need to get comfortable taking action 23:28 - The number one predictor of whether you will be successful long term or not 28:05 - The riskiest thing you can do when re-investing into your business 29:07 - The best investments to make if you want to scale to 50k months 30;42 - Why speed matters infinitely more than just waiting until everything feels ready 32:58 - The one reinvestment in your company that will give you instant leverage 34:39 - The truth no one will tell you about what happens when you scale 36:24 - Why so many coaches can’t give up doing everything in their business 41:07 - What’s more important? Mindset or systems? 44:56 - The one habit that is stopping you from making $50k a month Watch the YouTube version of the podcast here. Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)