How to Turn B2B Jargon into Stories That Sell: Expert Insights from Debbie Kestin Schildkraut

from Sticky Note Marketing with Mary Czarnecki

In this episode, we dive deep into the power of storytelling for B2B teams and leaders. Discover how to effectively use story and narrative techniques to communicate the true value and full impact of your work. Learn why focusing solely on the technology isn't enough and how storytelling can highlight the human and business benefits of your solutions. Whether you're a team leader or a member of a marketing team, this episode provides actionable insights and strategies to elevate your communication and connect on a deeper level with your audience.ABOUT DEBBIE:Debbie Kestin Schildkraut is VP B2B Marketing for the Association of National Advertisers, dedicated to advancing industry expertise and best practices in B2B including elevating channel marketing, AI marketing capabilities, buying groups, Cloud marketplaces, customer experience, sales and marketing alignment. Debbie held numerous global marketing leadership roles at IBM for over two decades including: AI Applications & Blockchain Ecosystem Marketing Leader, Global Program Director Business Partner Strategy, Digital Marketing, Distributor Marketing, Strategic Alliances, and Partner Enablement. She received multiple industry awards including 2024 Cloud Girls Trailblazer of the Year, 2024 Change Leader Award for DEIB, CompTIA Advancing Women in Tech and Advancing Diversity in Tech Awards, and Women of the Channel. She serves on Advisory Boards for Aspire2STEAM.org, Cybersecurity Defense Ecosystem, and Rise Up Community Arts. Debbie is an active speaker, moderator, panelist, and writer on topics ranging from blockchain, tech-for-good, channel programs, maximizing marketing effectiveness, sustainability, inclusivity and more.KEY POINTS:Start with the customer, not the product. Context builds connection. Simplify your message to make it meaningful. LINKS MENTIONED IN THE EPISODE: WEBSITE: http://ana.net/b2bLINKEDIN: https://www.linkedin.com/in/debbie-kestin-schildkrautANA B2B Marketing page: https://www.ana.net/b2bANA B2 Awards page: https://www.b2awards.com/aCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this episode, we dive deep into the power of storytelling for B2B teams and leaders. Discover how to effectively use story and narrative techniques to communicate the true value and full impact of your work. Learn why focusing solely on the technology isn't enough and how storytelling can highlight the human and business benefits of your solutions. Whether you're a team leader or a member of a marketing team, this episode provides actionable insights and strategies to elevate your communication and connect on a deeper level with your audience.ABOUT DEBBIE:Debbie Kestin Schildkraut is VP B2B Marketing for the Association of National Advertisers, dedicated to advancing industry expertise and best practices in B2B including elevating channel marketing, AI marketing capabilities, buying groups, Cloud marketplaces, customer experience, sales and marketing alignment. Debbie held numerous global marketing leadership roles at IBM for over two decades including: AI Applications & Blockchain Ecosystem Marketing Leader, Global Program Director Business Partner Strategy, Digital Marketing, Distributor Marketing, Strategic Alliances, and Partner Enablement. She received multiple industry awards including 2024 Cloud Girls Trailblazer of the Year, 2024 Change Leader Award for DEIB, CompTIA Advancing Women in Tech and Advancing Diversity in Tech Awards, and Women of the Channel. She serves on Advisory Boards for Aspire2STEAM.org, Cybersecurity Defense Ecosystem, and Rise Up Community Arts. Debbie is an active speaker, moderator, panelist, and writer on topics ranging from blockchain, tech-for-good, channel programs, maximizing marketing effectiveness, sustainability, inclusivity and more.KEY POINTS:Start with the customer, not the product. Context builds connection. Simplify your message to make it meaningful. LINKS MENTIONED IN THE EPISODE: WEBSITE: http://ana.net/b2bLINKEDIN: https://www.linkedin.com/in/debbie-kestin-schildkrautANA B2B Marketing page: https://www.ana.net/b2bANA B2 Awards page: https://www.b2awards.com/aCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

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How to Turn B2B Jargon into Stories That Sell: Expert Insights from Debbie Kestin Schildkraut

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This episode was published on October 5, 2025.

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