How to Turn Cultural Intelligence Into Business Growth With Liliana Gil

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Liliana Gil operates at the intersection of culture, data, and business performance. After a decade at Johnson & Johnson, she built Culture+ Group, an ecosystem of companies combining consulting, research, and AI to help organizations unlock growth in diverse and fast-evolving markets. Her work is grounded in one principle: culture is not a soft variable, it’s a growth driver. Today, she advises some of the world’s largest brands, including Google, Merck, and Kroger, helping them align strategy with the realities of modern consumers. Her approach removes ideology from the conversation and replaces it with performance, data, and measurable outcomes. What makes her perspective particularly relevant for consulting leaders is her ability to package complex cultural shifts into clear strategic decisions at the executive and board level. She’s not selling awareness, she’s driving revenue, competitiveness, and long-term market positioning. ********************************************************** Proposed Interview Structure: 1. You started your career at Johnson & Johnson and then moved into entrepreneurship, what pushed you to make that transition? 2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your firm? 4. You’ve built a strong positioning around Cultural Intelligence, how do clients typically find you, and what’s worked best to attract the right kind of opportunities? Sub Question: What’s your view on podcasting as a marketing channel for consultants working in strategy and insights? 5. When you’re selling into large organizations and board-level stakeholders, how do you navigate skepticism and actually close those engagements? 6. Once a client starts working with you, how do you make sure they keep coming back and build those long-term relationships? 7. At your level, working with global brands and boards, where do you find yourself most stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for Cultural Intelligence and data-driven strategy over the next few years?*********************************************************************Know more about Liliana GilWebsite Link: https://www.cultureplusgroup.com/Connect with Liliana Gil on LinkedInLinkedIn link: https://www.linkedin.com/in/liligil/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/