How to turn LinkedIn videos into money | Brands & Leaders Ep. 8

Jack from the Content Club joins the show to explain why most people get LinkedIn video completely wrong. He shares his journey from running a successful video agency to helping small business owners find leads, not just likes. We explore why video might not be for everyone and why having a dry personality could be holding you back. Jack reveals his buy or fly approach to social media and explains why your personal profile will always outperform a corporate page. This episode is a deep dive into mastering the video format, staying for the long haul, and using AI to speed up your process without losing your soul.👌🏻 Check The Content Club: https://the-content-club.co.uk/🤝 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackgaisford/*Chapters:*0:00 Making video work for leads and money1:44 Is video content really for everyone?5:38 Why frameworks matter less than practice9:40 Attracting the right followers on LinkedIn12:23 The buy or fly mentality for business14:48 LinkedIn vs discovery platforms like YouTube18:50 Why you must master one format first27:06 Personal profiles versus company pages35:54 How to start from zero on LinkedIn38:59 The impact of AI on video content