How to Turn Strategy Into Results With Matt Roberts

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms don't struggle because they lack ideas, they struggle because execution breaks down as the business grows. Matt Roberts has spent years helping leadership teams solve exactly that problem by designing operating systems that improve alignment, accountability, and measurable outcomes. After building and exiting a venture-backed SaaS company, Matt now advises leadership teams on strategy execution, organizational design, OKRs, and AI-enabled operating models. His philosophy is simple: most businesses weren't intentionally designed, they evolved over time. Sustainable growth comes from intentionally designing how the business runs. In this episode, we explore how firm leaders can create better execution systems, build stronger teams, retain clients through consistent delivery, and prepare their businesses for an AI-enabled future. Proposed Interview Structure:1. You've been a SaaS founder, Chief Strategy Officer, Chief Product Officer, and now a strategy consultant. What ultimately pulled you into consulting, and what made you decide this was where you could create the biggest impact? 2. What specific problem are you helping clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring you in? 4. How do clients typically find you today, and what's worked best for attracting new business that other leaders of professional services firms could learn from? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: Podcasting has become an increasingly popular way to build authority. What role do you think podcasts can play as a marketing tool for professional services firms? 5. Professional services often involve long sales cycles and multiple decision-makers. How do you usually build trust, navigate those conversations, and ultimately win the engagement? 6. Once you've delivered results, how do you keep clients coming back? What's your approach to building long-term relationships and becoming a trusted advisor instead of a one-time consultant? 7. As someone helping organizations rethink strategy, execution, and AI, where do you find yourself most challenged as a consultant today, if at all? 8. Looking ahead, where do you see the biggest opportunities for strategy execution, organizational design, and AI-enabled operating models over the next few years? **********************************************************Know more about Matt RobertsWebsite Link: https://zokri.com/Connect with Matt Roberts on LinkedInLinkedIn Link: https://www.linkedin.com/in/robertslondon Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/