How to understand TikTok metrics and advertising to grow sales with Anatoliy Labinskiy (Founder, GSM Growth)

Anatoliy Labinskiy, a 4-time Two Comma Club winner and founder of GSM Growth, joins Retention Chronicles to discuss how to understand TikTok metrics and grow your sales with TikTok advertising.  Anatoliy tells Mariah and Noah about one of the biggest growth tools in ecommerce right now- TikTok shop. New products and brands are becoming relevant everyday on TikTok, and that’s just from organic media.  Anatoliy and his team have mastered the paid media side of TikTok and are here to share tactical takeaways all brands can implement. Tiktok is a great platform to bring eyeballs to your brand and after that brands can hit up retargeting ads to capture the attention of potential buyers.  But, TikTok has less consistent growth than Meta, and so you have to know the right approach and metrics to track. Anatoliy walks through how to ensure you're remaining profitable on TikTok. Anatoliy also addresses the concerns of some that the platform will decrease in popularity or cease to exist.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox! Episode Timestamps: E-commerce marketing strategies and personal life updates. 3:32 TikTok as a retention channel for e-commerce brands. 6:49 TikTok advertising success stories. 11:36 TikTok marketing strategies and profit margins. 16:11 TikTok ad campaign optimization using A/B testing. 20:33 TikTok advertising strategies and budget management. 30:00 TikTok ad optimization strategies. 35:35 TikTok metrics to track. 42:01