How to Unlock Growth with Data-Driven Marketing: Expert Insights from Eran Friendinger

In this episode of Sticky Note Marketing, host Mary Czarnecki interviews Eran Friendinger, co-founder and CTO of Voyantis. Eran delves into how advanced data analytics and predictive growth strategies can seamlessly integrate technical insights with actionable marketing tactics. They discuss the concept of value-based bidding, the importance of predicting customer lifetime value, and how businesses can increase their ROI by effectively leveraging AI-driven decision-making. Eran shares valuable tips on how organizations can ensure their data infrastructure is ready and how different marketing teams can collaborate for optimal outcomes. Tune in to learn how to turn predictive insights into tangible marketing actions! KEY POINTS:Connecting Marketing & Tech: Eran emphasizes the crucial link between marketing teams and the technical resources needed for data-driven automation. He built Voyantis to bridge this gap.Value-Based Bidding: Eran explains how value-based bidding (focusing on user value, not just volume) can significantly improve marketing ROI and efficiency, especially for e-commerce.Data-Driven Decisions: Eran highlights the importance of data infrastructure, recognizing that data is never perfect, and building systems that can handle data imperfections and breakdowns to ensure consistent value generation.ABOUT ERAN:Meet Eran Friendinger. As the Co-Founder & CTO of Voyantis, he helps businesses unlock user value through advanced data analytics and predictive growth strategies, seamlessly integrating technical insights with actionable marketing.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://www.linkedin.com/in/eran-friendinger-5b38506/ WEBSITE: https://boldpmm.com/eran-friendinger/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.