How to Unlock Human Potential Through Executive Coaching and Culture Design With Shahnaz Broucek

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Shahnaz Broucek is an executive coach and leadership strategist focused on helping organizations unlock human potential. As the CEO and Chief Coach of OptimizeU Partners, she works with leadership teams navigating growth, change, and culture transformation, aligning people, strategy, and performance to create organizations where both individuals and results thrive. Her experience spans entrepreneurship, academia, and corporate leadership. Shahnaz previously served as faculty at the University of Michigan Ross School of Business, where she taught coaching and leadership communication to MBA and executive students. She also held the role of Chief Leadership Coach and Culture Development Officer in a high-growth organization, giving her firsthand experience with scaling culture during rapid expansion. Today, she is also the co-founder of Coachecco, a platform designed to help coaches grow their impact through community, learning, and technology. Her work sits at an interesting intersection: helping leaders flourish while simultaneously building ecosystems that support the coaching profession itself. ********************************************************** Proposed Interview Structure: 1. What originally drew you into coaching and consulting, and how did that journey evolve from entrepreneurship into executive coaching? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are the typical decision-makers when an organization brings you in to do this work? 4. How do clients typically discover you and your work, and what has worked best for you when it comes to attracting the right consulting engagements? Current Acquisition Channels: Podcast (guesting) Sub Question: You’re building a community platform for coaches through Coachecco. What do you think about podcasting as a marketing tool for coaches and consultants? 5. Consulting and executive coaching often require trust before a client commits. How do you typically move from the first conversation to a signed engagement? 6. Once you start working with a client, how do you retain them over time, and what do you do to build relationships that lead to long-term engagements and repeat work? 7. Where do you find yourself most stuck right now as a coach and a consultant (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership coaching and culture consulting over the next few years?*********************************************************************Know more about Shahnaz BroucekWebsite Link: http://www.optimizeu.com/Connect with Shahnaz Broucek on LinkedInLinkedIn link: https://www.linkedin.com/in/shahnazbroucek/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/