EPISODE · Feb 11, 2026 · 49 MIN
How to use behavioral science to create positive social impact
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire.
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How to use behavioral science to create positive social impact
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This episode is 49 minutes long.
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This episode was published on February 11, 2026.
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