How to use data to build an effective sales engine
from Grow With It
Sean Whitney is a Principal at Craft Ventures, on the investment team. Prior to Craft, Sean joined Figma as the second hire on the Finance and Business Operations team, where he drove strategic sales operations, pricing and packaging, and partnerships projects. As Figma grew, Sean moved to the go-to-market side overseeing self-serve strategy and funnel optimizations. Through his experience at Figma, and prior in his role as Operations, Growth and Business Development at Enjoy, Sean has untangled data to build strategic initiatives that drive growth. In this episode of Grow with It, Sean speaks to Mike and Jesus about the early days of Figma’s sales function, and how he got scrappy to identify the data signals that would become indicators of a quality lead. We get into the nitty-gritty, talking about how data was structured and filtered through to the sales team.
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