How to use data to tell a better story in B2B

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps:00:24 The Importance of Data in Marketing05:12 Effective Storytelling with Data07:20 The Power of Positioning and Market Insight11:57 The Balance Between Creativity and Metrics16:42 The Challenges of Data Analytics in Product Marketing21:17 Measuring Podcasts for Thought Leadership24:00 The Problem of Instant Gratification28:20 The Importance of Balance in Growth31:26 The Role of Data in Guiding Initiatives33:21 The Power of Gut Feeling and Hard Work Show Notes:April Dunford Positioning PodcastFletchPMM Notion CheatsheetDevin Reed LinkedInProductivePMM Notion HubHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 38 minutes long.

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This episode was published on February 22, 2024.

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