EPISODE · Jun 20, 2022 · 8 MIN
How to Use Hooks to Drive Engagement and Leads
from Digital Marketing Made Easy · host Dawn McGruer FRSA FCIM
In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks.Here are the highlights:(01:03) What is a hook?(02:38) We need to stop, refocus and think(03:27) You need to create content that's aligned with your client's goals(04:17) The three content pillars(05:23) What do people want to know?(06:26) If you’re not using the right hooks, then people won’t take noticeConnect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
What this episode covers
In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks.Here are the highlights:(01:03) What is a hook?(02:38) We need to stop, refocus and think(03:27) You need to create content that's aligned with your client's goals(04:17) The three content pillars(05:23) What do people want to know?(06:26) If you’re not using the right hooks, then people won’t take noticeConnect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/
NOW PLAYING
How to Use Hooks to Drive Engagement and Leads
No transcript for this episode yet
Similar Episodes
Feb 4, 2026 ·18m