EPISODE · Mar 25, 2025 · 40 MIN
How To Use Humor In Marketing w/ Mike Goldenstein
from Roofing Podcast: Hook Better Leads · host Tim Brown
On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.We talk memes, marketing risks, and what makes people actually connect with your content.
What this episode covers
On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.We talk memes, marketing risks, and what makes people actually connect with your content.
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How To Use Humor In Marketing w/ Mike Goldenstein
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