How to Use Merchandise and More to Grow Your Podcast with Michael Bickett (#40)

Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today.Imagine the conversations that would start if one of your loyal fans was wearing a hoodie with your show's logo on it!Or maybe your logo pops up on a coffee mug on someone else's livestream.The possibilities are endless...and huge! In this episode of Let's Blow This Up, I'm joined by the incomparable Michael Bickett, Founder and COO of Certified Crucial, for a deep dive into elevated strategies for growing your podcast, including but not limited to...wait for it...MERCH!Throughout this conversation, Michael drops phenomenal insight to help you incorporate merchandise into your podcast growth strategies. Smash that play button and discover:The tangible impact merch can have on your audienceHow to build a well-curated merchandise strategyWhy merch won't matter if your content isn't on pointInnovative ways to use merch you've probably never thought aboutConnect with Michael:Certified Crucial | Geeks Under the InfluenceSeason 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!