How to Use Podcasting as a Low Lift Visibility Strategy with Jenny Suneson

In this episode, Laura and Jenny dive into the fascinating evolution of podcasting, exploring how it’s grown since COVID-19 and why a solid strategy is key to creating engaging content. They chat about the hurdles podcasters face, including the surprising statistic that most shows don’t make it past their seventh episode. From the benefits of blending solo and guest episodes to the art of crafting a compelling pitch, this episode is packed with tips for podcasters looking to grow their show and connect with their audience authentically.Jenny also shares her expertise on how guest appearances can drive business growth, the power of personalized follow-ups, and even how platforms like Threads can expand your networking opportunities. Plus, Laura and Jenny discuss the ongoing balancing act of motherhood and entrepreneurship, offering relatable insights for listeners juggling both roles. If you’ve ever wondered how to stand out in the saturated world of podcasting or leverage your show for personal branding, this episode is for you.In this episode you will hear:[00:00] Introduction to Podcasting and Its Growth[02:26] The Podcasting Landscape: Saturation and Opportunities[06:37] The Importance of Strategy in Podcasting[10:55] Creating Engaging Content: Solo vs. Guest Episodes[15:57] Building Community and Authenticity in Podcasting[18:56] Leveraging Guest Appearances for Business Growth[21:54] Crafting Effective Podcast Pitches[25:49] The Power of Follow-Up in Podcasting[29:40] Balancing Motherhood and Business[32:01] Connecting with Jenny and Final ThoughtsJenny's Links:Instagram: jenny.sunesonWebsite: https://savvypodcastingforentrepreneurs.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok