How to Use Podcasting to Build Professional Authority with Mark Asquith of Captivate FM

Mark Asquith is one of the founders of Captivate FM and one of the most recognised voices in UK podcasting -- regularly invited to speak around the world on the subject. As co-founder of Rebel Base Media and host of the Podcast Accelerator, he has helped thousands of professionals build shows that actually work for their business.This conversation covers the real questions professional speakers, coaches, and experts should be asking before they start -- or continue -- a podcast.What you'll learn in this episodeWhether podcasting should be part of your professional ecosystem and in what form, why better content consistently beats more content, why you should stop taking advice about marketing from podcasters, whether motivation is actually the answer to consistency, why SEO matters more than most podcasters think, what Apple has actually said about ratings and reviews and what it means for your show, whether outsourcing your own show is a good idea, and whether a full-time career in professional podcasting is realistic.About Mark AsquithMark Asquith is co-founder of Captivate FM and Rebel Base Media, and host of the Podcast Accelerator. Find out more at markasquith.com. If you'd like to try Captivate FM free for seven days, visit captivate.fm.Books mentioned in this episodeInfluence: The Psychology of Persuasion by Robert Cialdini, Pre-Suasion by Robert Cialdini, The One Thing by Gary Keller, and Atomic Habits by James Clear.Visit strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form at this link and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect, email [email protected] or find John on LinkedIn.All clips and episodes are on the Present Influence YouTube channel.Thanks for listening. Rating the show 5* on Spotify helps their algorithm recommend the show, so please take a moment to follow and leave a rating.Related episodes: How to Build Professional Credibility Through Podcasting with Adam AdamsMentioned in this episode:The Known, Booked & Paid Blueprint (Founding cohort)Get all the information on the Known, Booked & Paid Blueprint at https://presentinfluence.com/kbpb to see if it's the right fit for you.