How to use PR to grow your business with Dina Behrman

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business. KEY TAKEAWAYS COVERED IN THE PODCAST When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing.When you are pitching to places, you can talk about your social media presence.You CAN do PR as a solopreneur and small business owner.You can either use an agency, or do your own PR.You are helping a journalist out when you get in touch with them and share your tips for their readers.You are going to help the people who read or listen to your piece too.PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you.PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later!PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be.PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow.Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features.Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece.Twitter can be a really good place to connect with and engage with journalists.You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts.You can find journalists by looking online or in magazines – do a bit of research.Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience?Put together a media kit to sum up your highlights to apply for podcasts and digital publications.Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there.The worst thing that can happen is they say no or not reply.Just because they said no once, doesn’t mean it’s a no forever – try again another time.If you keep pitching, you will get featured! Make sure you are tailoring your pitches.Once you start getting featured, you may find other journalists will then reach out to you.Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant.Leverage every feature/opportunity you get – it is a big deal – be proud!! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t need to be really well-known or have a huge following to do PR in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dina 03:54PR and Marketing 05:29Why you should consider PR 11:55Potential barriers 18:04Do you need to build relationships 23:48How to pitch to journalists and stand out 25:32What if they say no? 35:20#JournoRequest 45:08 CHECK DINA OUT Website RESOURCES MENTIONED Free PR & Content Calendar Transcript Hello and welcome to this week's episode of the podcast. How are you doing? I'm getting into the swing of things. May I'm batching, and this is like the fourth one I've done. So I seem to be doing it a bit quicker and easier. You need a bit, the always stumbles me is the beginning. I hate the beginning. I hate just like saying the same things every week and just like, Hey, how you doing? It really drives me crazy anyway, life as a broadcaster. So. We have a really good interview for you on a slightly different subject, which is cool. But before I start talking about that, let me just remind you that if you caught last week's episode about bringing on a team, Jen, who I talked about in her course is available, but it closes this week. I think. So we'll put a link back in on the show notes, obviously, hopefully by the time you click it, it'll still be open, but it does close this week, I think. Okay. So this week I'm interviewing the lovely Dean of Berman and Dina is a PR specialist. So. This is really interesting, cause we don't talk about PR very much and it kind of got me a bit excited in terms of like, actually, what if, what if I could get some PR what if I could get involved? And we had a really good conversation about it, about the stuff that kind of holds us back, why we wouldn't do it, why we get nervous? Why, you know what, if we think we're terrible writers, how do we even go about it? And demon talks us all through that process in terms of. Just trying to get yourself out there, trying to get some quick wins, getting in like places and getting some publicity for your business. So Dina is a journalist turned PR strategist who works with entrepreneurs who struggled to take their business to the next level. She helps them do their own PR. So she doesn't do PR for people anymore, but she helps them do their own PR. Leverage their media so they can share their story and help more people while gaining more followers, raising their prices and making more sales. You know, the thing about PR is like when you CPR and you see someone being featured, you can't help, but think. They're really credible. So obviously depending on where they're being featured is a big thing. But for me, if I see someone being featured in Forbes, I'm like, why is this big deal? Like that is that's huge. So she worked as a publicist for. Many seven figure businesses and has helped hundreds of entrepreneurs learn how to do their own PR through her PA no too many PS PR power costs and PR masterminds. She's also been featured as a PR expert. Here we go. In Forbes, entrepreneur Huffington post the guardian BBC radio amongst others. So she talks today about looking at doing. PR for your business, how it can work, even if you are a solo preneur, how you can get started. So I think this is going to be a great one for everyone. Just to kind of like open your mind to like, Hmm. Maybe I might try that. So without further ado, here's one. I'm really excited today to welcome to the podcast. Dina, Berman, Dina, how are you? Dina: I'm doing well. Thanks. I'm excited to be Teresa: here. Good. I'm glad I'm excited to have you here and talk about the subject. But before we get started with what we're going to talk about, I started the podcast into the same way as I always do, which I'm sure is does anything for my listeners, but how does who you are and how you got to do what you're doing today? Dina: Yeah. So I'm Dana and I'm a PR strategist. I work with entrepreneurs to teach them how to do that PR so that they can get beaches in the press and how to leverage that media coverage to really grow their business. So my background is in journalism. I started out as a journalist and I did that for about 10 years and I was working as a commissioning editor at a national newspaper supplement. And then I was freelance. Writing for lots of different publications and nice for most of their kind of, um, National UK newspapers, lots of magazines. And I started my business. Initially. It was a side hustle I wanted to, uh, diversify. So I started doing PR and copywriting. Um, and then it was around 2015 and I'd had my oldest child and I kind of came back to work and I just. Kind of renewed sense of purpose. And I decided that where my passion really lay was actually teaching others how to do their own PR. And so I have worked as a publicist myself as well. I've worked with a lot of, kind of, um, seven, um, emotive seven figure business owners to do their PR for them. But my passion is really in helping entrepreneurs learn how to do their own PR and to do it in a way that really positively impacts them and their business. Yeah, Teresa: love it. Love it. So I was just saying before we got on that, I don't think we've had anybody talking about PR, which is interesting. Like obviously I come from old school marketing degree, worked in marketing all my life. Uh, marketing and PR were two very separate parts of a business weren't they just because they are two very different things and I found I'd be interested in see what you think that. The world has moved on and marketing has changed and social media came and digital marketing that PR and marketing seem to become a lot closer in terms of where they're sat in a business. Dina: Yes, definitely. I think like PR and marketing works so well together. So if you're someone who's like posting a lot on social media, then...