How to Use Proverbs & Persuasion for Better Brand Storytelling

from B2B Lead Gen Podcast · host Eric Schwartzman

While B2B lead generation has changed a lot since the Rolodex days, one thing has remained the same – word of mouth. If you want to translate the world of media into word of mouth, people have to be able to remember your message.  And people remember information best if it’s conveyed in a story.…

Episode metadata supplied by the publisher feed · Published Sep 8, 2020

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How to Use Proverbs & Persuasion for Better Brand Storytelling

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