How To Use Psychology To Master Amazon PPC (Classic)

Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Resources & Links0:00 – What to Expect in This Episode00:27 – The Psychology of Money1:00 – The Importance of Luck1:50 – Time Horizons & Risk Tolerance2:37 – The Bias of Recency5:00 – Managing Search Term Reports8:10 – Who Was Right?🦡 Highlights ​​🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinThe Wait Is Over… Search Term Reports For Sponsored Brand Ads Are HereLong Tail Search Terms: The Amazon PPC Silent KillerHow Do I Identify And Handle Duplicates In Amazon Search Term Report?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno