EPISODE · May 4, 2026 · 7 MIN
How to Use Seller Leaseback as a Listing Strategy
from The Aaron Novello Podcast · host Aaron Novello
Your seller can't afford the mortgage, won't leave, and is heading toward foreclosure. Most agents walk away. A seller leaseback listing strategy changes everything.I had a seller on a 9-acre ranch. Negative $300 in his bank account. Couldn't make the payment. Didn't want to leave for at least two more years. Every conventional option was off the table. So we built a different one.Here is what this video covers:✅ The exact seller leaseback strategy I used to price a $1.3M ranch so attractively that three separate buyers competed for the deal AND agreed to let the seller stay in the property✅ How to structure a leaseback offer strategy in real estate so the seller gets to cash out their equity, stay in the home, and avoid a home equity tap that would have gutted their net proceeds✅ The real reason most agents never use a seller lease back home sale as a proactive listing tool and why that is costing them deals right now✅ The probability framework you need to run in real time during every seller conversation so you know when a creative listing solution in real estate is actually worth pursuing and when to move on✅ How to handle the real estate leaseback negotiation with buyers so the terms actually close, including how pricing drives buyer willingness on leaseback terms more than any other variable✅ What to say to sellers who are in denial, won't accept their situation, and need you to present creative real estate solutions in a way that actually moves them forward✅ How to think about sale leaseback real estate deals through a probability lens so you stop wasting time on low-motivation sellers and start finding your nines and tensThis is a real case study with real numbers. If you have a seller right now who won't move and you don't know what to offer them, listen this before your next listing appointment.#realestatecoaching #sellerleaseback #realestateagent #listingstrategy #motivatedsellers
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How to Use Seller Leaseback as a Listing Strategy
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