How to Use Seminars and Events to Market Your Law Firm

To the extent that a small law firm uses events to acquire clients, it's usually a one shot deal. The seminar is marketed, potential clients are put into a room (often to eat the chicken dinner you paid for) and then prospects are either closed or they aren't.That's not very efficient. What if you could put "tribal leaders" into your room - folks who can refer clients to you? In this session from a Great Legal Marketing live event, Ben talks about how he and his team have put pastors, insurance agents, chiropractors, and yes, lawyers, into the Ben Glass Law training center, educated them about something they were interested in, and by doing so, continued to build out his base of referral sources. Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.