How to Use Social Media to Grow Your Business

In today’s digital age, almost everyone is on social media. Even though social media platforms are highly saturated with entrepreneurs trying to market themselves, there are ways you can stand out. In today’s episode, host May Yeo Silvers discusses ways to leverage social media and grow your business. According to May, the three main reasons why people go on social media are to be entertained, educated, and inspired. To attract more clients, it is important to first understand who your audience is and which platforms they use. Once you know how to reach them, you can set up a regular schedule to provide relevant content that authentically expresses you and your business. In truth, social media is a long game but with consistency, you will see incredible results.  Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how identifying your target audience, putting in consistent effort, and sticking to your objective are the keys to running a social media presence that successfully generates new business.    Quotes • “The reason why people are on social media is that they want to be entertained, educated, and inspired.” (04:20-04:30) • “Among all of your followers on social media, about less than 3% are the ‘buy now people.’”. (06:16-06:25) • “Social media is a long game. You need to continuously show up on your social media so that people know that you're still in business and you provide different types of services.” (06:40-06:52) • “After you have exhausted the 3% of the ‘buy now,’ continuing to show up and provide content that's educational, inspiring, and entertaining will slowly convert those ‘buy later customers’ into ‘buy now customers.’” (07:47-07:16) • “You have to identify if your target audience is hanging out at the platform that you're showing up on.” (09:32-09:36) • “If your visibility online doesn't relate to what exactly you do, who you are, and how you can help people, what is the point?” (10:35-10:42) • “You want to assert your authority in your digital platform because it shows that you know what you're doing.” (13:51-13:58) • “When you run out of ideas for content, you’re thinking about what you want to talk about instead of thinking what your audience wants to hear.” (16:13-16:22) Links Connect with me at: [email protected] Website: events4anyone.com LinkedIn: www.linkedin.com/in/mayyeosilvers Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilvers  FB private group: https://www.facebook.com/groups/events4anyone   Podcast production and show notes provided by HiveCast.fm