How to Use Stories to Get More Ideal Clients (Just Remember Who the Hero Is)

Send us Fan MailYou have a great introduction and when a prospective client asks you "What do you do" you make the mistake many expert service providers make; you immediately launch into a detailed explanation about exactly what you do to help you clients.You have entered "Processland" and your prospect's eyes glaze over. You've lost them.Here's a better idea: tell your prospect a story about how you've helped other people just like them. And remember, to make your client the hero of the story. You are the wise guide who helps your hero client overcome daunting obstacles and attain success.You are Obi-Wan Kenobi. Your client is Luke Skywalker. May the force be with you.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.