How to use story telling in live streaming with Christoph Trappe

Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it!Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story.If you are going to go live you have to be realistic and accept that things do and may go wrong!Before going live - think about what you are going to talk about and how you are going to talk about that topic.Aim for around 40 minutes for your live stream.Decide how often you will go live and commit to it.You have to get used to the idea that people may not show up.If you are streaming into a platform you use a lot, someone will most likely show up!You can stream in multiple places at one time.Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews.It is a lot easier and more fun when you have guests!Going live is not as much prep work for you if you have less time. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t overthink it, don’t feel bad and just keep pushing forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Christoph 02:25What is journalistic story telling? 03:31How to tell stories for your business 05:52Going Live Book 09:42Things that could go wrong 11:34Getting started with live streaming 19:05What if people don’t show up? 22:47Should you go live in multiple locations? 25:29Solo vs interview 30:15 CHECK CHRISTOPH OUT: WebsiteFacebookInstagram RESOURCES MENTIONED Going Live Book Transcript Below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time. And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist. He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations around how easy is it to be a storyteller and what sort of things you needs to do as well as some of the confidence in livestreaming. So I think this should be a really good one. I am a big fan of telling stories. If you receive my emails, you will know I am. Uh, I like to explain things in a story because I think you understand them better. Anyway, I'm just going to let you dive straight in. I feel like I should intro more, but I think we're good. I'm going to link off to everything in the show notes, if you want it. And otherwise enjoy. I am really excited that today I get to welcome to the podcast the very lovely Christoph Trappe. Christoph how are you doing? Christoph: Doing great. Hey, thanks for having me really appreciate it. Teresa: No problem at all. So Christoph, we always start the conversation about who are you and how you got to do the thing that you're doing today. So if you can enlighten my audience, that would be lovely. An Introduction to Christoph Christoph: So I, uh, I actually started as a journalist, uh, wrote for newspapers back in the day when, when they was mostly printed, we were just making the transition into digital. And then slowly but surely made the move into digital, mostly digital, digital content marketing um, for companies and of course those things continue to evolve. You know, I started as a writer, writing still matters. It's still, it's not dead. Seriously. The written word still matters, but now we have podcasting. Now we have live streaming. Virtual reality will be next. It's already here in some industries. What is journalistic story telling? Christoph: So things always continue to evolve. And you know, I'm very interested in how do we use the new technologies, time into our existing strategy, time into our current implementations and really throw our content to parade. So journalists had hard journalistic storyteller, um, on the company side. Teresa: I like it. So how much of that kind of journalism. Is it, is it basically the same, but performing it or, cause I always thought journalism was a very different skill set to maybe content creation. I know they are both a level of content, but are there more similarities than I imagine? Christoph: Well, they are pretty similar when you, when you, when you do it well with a company. And a lot of times I know, um, content creation companies has turned away from journalistic storytelling, and that's not always the right way to go in my opinion. Sometimes it is. Um, but sometimes what it means is, you know, we're really watering everything down and, you know, it's like, it goes through approval, hell of 59 steps where people want to change a word because they'd like it better. Or they have a childhood memory or whatever, I'm overdramatizing this a little bit, but, you know. And journalistic storytelling really just tells the story around, um, what people need to know in an engaging style. Um, and that doesn't mean we have to tell all the bad stuff or tell, you know, everything. Um, but we want to, we want to tell that story differently in a way that people actually want to read it. And sometimes, you know, when you look at corporate marketing gobbledygook, quite frankly, nobody wants to read it. And then we wonder why our content isn't performing. So what I found is, you know, when you use some of those journalistic storytelling, um, strategies, you, you can, um, you can change that. And I think about what we're doing right here. Like, you know, 15 years ago. I was on TV. It wasn't any different from what I'm doing here. I got a camera in front of me. I got a light looking at me. I got a microphone in front of me. Only difference is that I'm a lot more casual sitting in today. If you're listening on the podcast, right. I got a, I got a hat on, you know, I, I I'm relatively well dressed, but I'm not in a suit, you know. So, but at the end of the day, what we're doing here is very similar to, you know, going on TV except it's more conversational. Teresa: Okay. So I've got you know, I'm thinking of my, my listener, listen to this and anybody's thinking, but I don't know how to tell stories. Like, it feels like that is a real skill to be able to. Because you know, you're trained journalist. That's, you know, you learn to do that thing. So, so if I'm, uh, you know, solo business owner or somebody starting a business, like how do I start to try and create just the emphasis of story, regardless of my media. How do I do that? How to tell stories for your business Christoph: Well, you got to figure out what you stand for. What's different about you. What's unique about you. And I think a lot of businesses fail at that because, you know, you asked them, "What's your goal?" And everybody says, I want to make money. And for the millionth time, I've never heard anybody say, oh, "I don't want to make any money." That's not your end. That's not the thing that will differentiate you. Everybody says that. What's different about you. How can you help people? What are you trying to do? I'll give you an example. Going Live Book Christoph: So the latest book I wrote Going Live, you know, I wrote it because I saw a market problem. And the market problem is, all these companies are starting podcasts, which I think is actually a good idea to do a podcast. But the problem with podcasting, especially for companies, when...