EPISODE · Jun 10, 2026 · 24 MIN
How to Win a Soft Market Without Burning Bridges | TRP #172
from The Reinsurance Podcast · host The Reinsurance Podcast
In a softening reinsurance market, it’s tempting to chase the cheapest capacity, squeeze every last point out of pricing, and call it a win. But that’s how you burn bridges. In this episode, Ben and Jerad unpack how cedents and brokers should approach renewal season when capital is abundant, pricing pressure is building, and everyone suddenly has options again.CONNECT WITH US:Say Hello: [email protected]Website: https://www.supercede.com LinkedIn: https://www.linkedin.com/company/supercedehq X: https://twitter.com/SupercedeHQ YouTube: https://www.youtube.com/@SupercedeHQ RSS Feed: https://anchor.fm/s/7e741c8c/podcast/rss OUTLINE & TIMESTAMPS:00:00 Intro01:06 Soft Market Strategies02:17 New Narratives & Softening Conditions03:49 Cedents: Opportunity or Trap?06:24 How Poor Data Damages Relationships08:27 The Broker’s Role in a Soft Market09:11 Price Cuts vs Long-Term Partnerships11:31 Why Hammering Existing Partners Can Backfire15:20 A Benign Cat Year… But What Comes Next?19:14 Spotting Gaps Across Programmes20:23 Using the Soft Market to Rethink Structures21:23 Broker Nimbleness & Proactive Ideas24:09 Closing Thoughts
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How to Win a Soft Market Without Burning Bridges | TRP #172
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