How to Win Better Clients Through Better Questions With Josh John

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Josh John is Head of Operations and Co-Facilitator at Creative Business Council, where he leads peer advisory groups for owners, CEOs, and operational leaders in the trades and manufacturing industries. His work focuses on helping leadership teams improve communication, strengthen operations, and make better business decisions through structured peer collaboration.Rather than positioning himself as someone with all the answers, Josh has built his business around asking better questions. His philosophy,"Around Me, People Win", has helped clients uncover hidden opportunities, improve profitability, strengthen leadership teams, and create businesses that rely less on the owner and more on effective systems and people.For founders and leaders of professional services firms, this conversation offers practical insights into building trust, facilitating meaningful client relationships, creating recurring value, and standing out in a crowded advisory market.Proposed Interview Structure:1. What got you into consulting and facilitation, and how did that journey eventually lead you to Creative Business Council?2. What specific problem are you helping your clients solve, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who is usually the decision-maker when it comes to bringing you or Creative Business Council in?4. How do your best clients typically find you, and what's worked best for attracting the right clients that other professional services firm leaders could learn from?Current Acquisition Channels: Referral, Podcast (guesting), Podcast (hosting), Speaking engagementsSub Question: What role do you think podcasts can play as a marketing channel for professional services firms?5. Professional services often involve long sales cycles built on trust. From the first conversation to becoming a client, what does your sales process typically look like?6. Once someone becomes a client or joins one of your peer groups, how do you make sure they continue seeing value, keep coming back, and build a long-term relationship with you?7. Where do you find yourself most challenged right now as you continue growing your advisory business and Creative Business Council, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Josh JohnWebsite Link: https://creativebusinesscouncil.com/Connect with Josh John on LinkedInLinkedIn Link: https://www.linkedin.com/in/josh-john308/Links referenced during the conversation:The Marketing Roulette - https://creativebusinesscouncil.com/resources/marketingroulette/ The CBC Blueprint - https://creativebusinesscouncil.com/blueprint/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/