How to Win Bigger Consulting Engagements by Solving Hidden Business Friction With Mike Lewis

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many organizations assume they have a technology problem when, in reality, they have a friction problem. Processes become accepted because "that's how we've always done it," while employees quietly build workarounds that reduce productivity, damage morale, and ultimately impact customer experience.Mike Lewis has built his career around helping organizations uncover these hidden inefficiencies. Rather than leading with technology, he starts by understanding how work actually gets done, quantifying the true cost of operational friction, and helping leadership teams invest in solutions that deliver measurable business value.One story perfectly illustrates his philosophy. After overhearing a seemingly minor complaint that employees spent ten minutes logging into their systems every day, Mike investigated. His analysis showed the delay was costing the organization more than £2.5 million annually, while the solution required an investment of just £150,000, a return of more than 16x. It's a reminder that the smallest operational problems can create the biggest opportunities for consultants willing to look deeper.In this conversation, we explore how professional services leaders can differentiate themselves by asking better questions, becoming trusted advisors, and building firms around outcomes that clients genuinely value.Proposed Interview Structure:1. What first got you into consulting, and when did you realize that finding hidden inefficiencies was the problem you wanted to dedicate your career to solving?2. What specific problem are you helping clients solve today, and why has solving that problem become so personally important to you?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?4. You've built a strong personal brand around the idea of removing organizational friction. How do your ideal clients typically discover you, and what's worked best for attracting the right consulting opportunities? Current Acquisition Channels: Referral, Content, Webinars (planning stages), Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for professional services firms?5. Professional services engagements often involve multiple stakeholders and long sales cycles. How do you typically take a prospect from the first conversation to a signed engagement?6. Once you've delivered results for a client, how do you build long-term relationships that keep clients coming back and trusting you with future engagements?7. Where do you find yourself most challenged right now as a consulting leader, if at all?8. Looking ahead, where do you see the biggest opportunity for helping organizations remove operational friction and improve performance over the next few years?**********************************************************Know more about Mike LewisWebsite Link: https://www.sphericaconsulting.com/Connect with Mike Lewis on LinkedInLinkedIn link: https://www.linkedin.com/in/curiosityquantified/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/