How to Win by Giving Value to Local Retailers

What this episode covers

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.You’ll learn about:The launch of the VeeFriends Super Sticker SpectacularWhy I’m prioritizing local retail stores over direct salesThe massive upside of vintage fictional character cardsMy 40-year vision for building VeeFriends into a global IP

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Frequently Asked Questions

How long is this episode of The GaryVee Audio Experience?

This episode is 48 minutes long.

When was this The GaryVee Audio Experience episode published?

This episode was published on April 15, 2026.

What is this episode about?

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued...

Can I download this The GaryVee Audio Experience episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.