How to Win Clients Through Content & AI With Nicole MacLean

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Nicole MacLean has built her career around making marketing accountable to business growth. Her experience spans demand generation, partnerships, sales enablement, account management, and revenue leadership, giving her a view of the entire journey from attracting a prospect to building a long-term client relationship.At Compose.ly, Nicole progressed from Head of Marketing to Chief Revenue Officer and then CEO. Along the way, she helped increase total company revenue by 23%, improve new-business close rates by 67%, grow upsell revenue by 55% year over year, and launch a new service line that generated more than $1 million in 16 months.On this episode of The Principal Podcast, we’ll unpack how Nicole approaches growth from the CEO seat: how Compose.ly wins clients, how content and search are changing in the age of AI, how the firm turns new engagements into lasting relationships, and what it takes to build and lead a professional services business positioned for long-term growth.Proposed Interview Structure:1. You started in marketing, moved into revenue leadership, and recently stepped into the CEO role at Compose.ly. What got you into this business in the first place, and how did that journey shape the way you lead the firm today?2. What specific problem is Compose.ly helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring Compose.ly in?4. When it comes to growing Compose.ly itself, how do your best clients typically find you, and what has worked best for building trust and generating new business?Current Acquisition Channels: Referral, Content, Google Ads, Podcast (hosting)Sub Question: You’ve launched and worked with podcasts yourself. What do you think about podcasting as a marketing and relationship-building tool for professional services firms?5. Professional services can have a longer, trust-driven sales process. How does Compose.ly take someone from initial interest to actually signing an engagement, and what have you learned about getting those deals over the line?6. Once a client starts working with Compose.ly, what do you do to make sure they continue seeing value, keep coming back, and ultimately develop into a long-term client relationship?7. Where do you find yourself most challenged right now as the CEO of a growing professional services business, if at all?8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?**********************************************************Know more about Nicole MacLeanWebsite Link: https://compose.lyConnect with Nicole MacLean on LinkedInLinkedIn Link: https://www.linkedin.com/in/nicolemmaclean/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/