How to Win in a Soft Market | TRP #156 episode artwork

EPISODE · Dec 2, 2025 · 27 MIN

How to Win in a Soft Market | TRP #156

from The Reinsurance Podcast · host The Reinsurance Podcast

The market’s softening, brokers are under pressure, and renewal season is in full swing - so what should you actually be doing about it?CONNECT WITH US:Say Hello: ⁠[email protected]⁠Website: ⁠https://www.supercede.com⁠ LinkedIn: https://www.linkedin.com/company/supercedehq X: ⁠https://twitter.com/SupercedeHQ⁠ YouTube:⁠ ⁠⁠https://www.youtube.com/@SupercedeHQ⁠ RSS Feed: ⁠https://anchor.fm/s/7e741c8c/podcast/rss⁠ OUTLINE & TIMESTAMPS:(00:00) Intro(01:03) Renewal Season Insights(02:25) Market Softening & Broker Pressure(05:02) Dual Soft Markets Explained(07:12) Rise of Fee Income Strategies(09:27) MGA Boom & Valuations(11:02) Cedent Reactions & Data Use(18:21) Shifts in Talent & Tactics(22:19) Relationships Redefined by Data(26:48) Willis Re Returns & Wrap-Up

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How to Win in a Soft Market | TRP #156

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