How to win loyalty through two way customer relationships. Put the data down! - Marisa Thomas, Head of Marketing at EVERPRESS

How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty. Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly huge. In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two way customer relationships.