How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process. Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands. Dig deeper on the topics mentioned in this week's episode: ~What separates agencies winning 2026 reviews ~How agencies are helping clients become more self-sufficient ~Inside agencies' new self-service platforms ~What are media rebates? Agency transparency in the hot seat

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This episode is 23 minutes long.

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This episode was published on March 6, 2026.

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