How to Win Startup Grants in Europe Without Wasting Time | Innovantage Podcast #43

from Innovantage Podcast · host Max Golikov

Most founders think grants are about paperwork. In reality, they are about positioning, clarity, and execution. In this episode, we speak with Jonathan Spruytte, Grants & Incentives Senior Manager at KPMG Belgium, with prior EY Subsidia experience and a Ghent University research/PhD background, helping organizations secure Belgian and EU funding through structured grant strategy and writing. In this episode we talk about: • How the grant process actually works • What makes a company truly “grant ready” • Why some proposals succeed and others fail • How long it realistically takes to secure funding • The human factor behind successful applications Connect with Our Guest Jonathan Spruytte – https://www.linkedin.com/in/jonathanspruytte/ Connect with Max (Host) Max Golikov – https://www.linkedin.com/in/maxim-golikov/ 🎧 Listen Now Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2 Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437 Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast Follow for More Insightful Episodes Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/ Sigli: https://www.linkedin.com/company/sigli/ Instagram: https://www.instagram.com/sigli.gang TikTok: @innovantage / @sigliofficial

What this episode covers

Most founders think grants are about paperwork. In reality, they are about positioning, clarity, and execution.In this episode, we speak with Jonathan Spruytte, Grants & Incentives Senior Manager at KPMG Belgium, with prior EY Subsidia experience and a Ghent University research/PhD background, helping organizations secure Belgian and EU funding through structured grant strategy and writing. In this episode we talk about: • How the grant process actually works • What makes a company truly “grant ready” • Why some proposals succeed and others fail • How long it realistically takes to secure funding • The human factor behind successful applications Connect with Our GuestJonathan Spruytte – https://www.linkedin.com/in/jonathanspruytte/ Connect with Max (Host)Max Golikov – https://www.linkedin.com/in/maxim-golikov/ 🎧 Listen Now Spotify: https://open.spotify.com/show/19M3HKc1pbeTkYcOeOkJc0?si=aab60a9ec2864ba2 Apple Podcasts: https://podcasts.apple.com/pl/podcast/innovantage-podcast/id1749330437 Watch us on YouTube: https://www.youtube.com/@InnovantagePodcast Follow for More Insightful Episodes Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/ Sigli: https://www.linkedin.com/company/sigli/ Instagram: https://www.instagram.com/sigli.gang TikTok: @innovantage / @sigliofficial

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How to Win Startup Grants in Europe Without Wasting Time | Innovantage Podcast #43

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This episode was published on February 19, 2026.

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