How to work out your pricing to align with you and your values

Today’s episode of the podcast is a solo episode all about knowing your value and aligning with your true North. I talk all about the journey I have been on recently to do this, and the changes I am going to be making to my podcast and my pricing as a result. I’d love to hear if any of this resonates with you, or if it prompts you to review any areas of your own business - feel free to connect with me over on social media and let me know!   KEY TAKEAWAYS COVERED IN THE PODCAST The journey I have been on to make changes to my pricing What my pricing will look like going forward How you can make sure your pricing aligns with your business What to expect from the podcast going forward   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are running your business, and only you get to decide what that looks like and how you want to run it.   HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you shouldn’t price based on meeting people where they’re at Why it’s not about the tactics of how you sell, but the intent behind it Why you can charge a premium price and still sell morally and ethically   Transcript Hello and welcome to this week's episode of the podcast. How are you doing? Okay. I think I've told you recently, or if you've been watching my socials or on my emails, that I've been doing quite some reviewing of my business and it also stemmed from the fact of when I went to Nashville and I was on that retreat. And often what happens when you take time out is your brain starts to kick in, you really start to think about things. And I've started working with my amazing coach Mary again, and I've been working with a couple of other business owners who are coaches. And I basically have been taking some time to review stuff, look at everything not only in my business, but also in my life, and just question myself about what makes me really happy. What's the thing that I love to do? What is in alignment with me? And this might sound a bit kind of heavy and a bit serious, and you might think, really, do we have to do this? But when was the last time you did that? When was the last time you sat and thought, Why am I doing the thing that I'm doing? Is it what I wanna do or should I be doing something else? So that's what I've been doing over the past, God knows how many weeks, and it's been a bit of a journey and a tough one really, because I've had to question stuff that I've been doing for a long time and have had to ask myself, is it really working? I've had to look at my products, my services, my team, how I show up, how I sell things, what price I sell them for, and I've just had to review a whole load of stuff. When I say have to, I haven't had to, but actually it has felt, the process has been hard, but it's felt so good doing it. And also when you've been doing something as long as I have, you know, this podcast is on episode 200 and whatever I just said, 67. It's a long flipping time. I've had the membership for four plus years. It's a long time in this world, so I think it's really worth sitting and considering things. So that's what I've been doing and that's kind of my, I dunno, my question to you about when did you last do this? Have you done this? Now later in the year, and I know we like in November already, I think by the time this comes out. Yeah, we are in November. Just I am actually gonna be doing a day, well, it's not a whole day, it's a few hours and it's gonna be online where we do a workshop where we can plan next year and do a review of your business. And it just gives you the head space just to sit and with some guidance from me, go through stuff and question stuff, and then also have that community of people for that time period in which you can say, this is my thought, what do you think? And you can get some feedback from them. So I am actually gonna be offering that, but I will tell you about that in later podcasts and in a few weeks time, once we've got everything sorted for that. But I am excited about that cause I do love doing this kind of thing. And the people that I work with who do this kind of planning and goal setting and strategy and just thinking about them and their business, they're the ones who I've seen make the biggest moves and the biggest impact. And have got through those blocks because sometimes we need to review those things to see where we are being held back, to see where our business is not succeeding and where we can make a change. And sometimes that changes to us. Sometimes we have to make the change and it's us. That's the problem, as is most often the case, if I'm honest, especially in my business. So today, what I wanna talk to about today, I wanna talk to you about pricing and how in my undercover work that I've been doing, I have decided and discovered that me and my pricing are not in a line, and there are many reasons for this. So I know working out pricing is one of the hardest things for me and my business. It really, really is difficult to work out. How and what I price at, and I know it's the same for everybody else, but the thing is I can do it for other people with ease. In fact, it's one of my things I love doing the most. I love doing the math. I love working stuff out, and I love giving my members, my community, the confidence to go out and charge what they charge. As a side, and I wasn't gonna talk about this actually, but it was such a nice example. I had a session with one of my members the other week as she won an hour with me. And in that hour we wanted to go through pricing and basically we spent the hour. In fact, we ended up spending one hour, cause I'm soft and can't help myself. But we did it over a couple of sessions. We went through all her pricing and we looked to everything and we worked on her confidence in terms of how she could charge more. And it's not always as simple as just charge more. That isn't always the case, it has to be a considered thing. I have to know who you are, what you do, how much you charge to know whether you should be charging more. But in her case, she should be. So we went through and we kind of not only did a very practical exercise, but also a more coaching exercise to give her the confidence to then look at how she put her pricing up. And then I did it in a really strategic way. So I literally helped her create a spreadsheet and I created this spreadsheet where she just plugged in the various elements of what she offered and that gave her her price. She did something that was very, she was a wedding stationary designer, so things like adding on the cost of a ribbon, you know, was pretty straightforward. So we did that, and we went through and we created this spreadsheet and it kind of took the nervousness away from her cuz she could literally just plug in the pricing and then it would go, This is what you have to bud them or this is what you should charge them. So she did it and her first two came back and the first one actually said they'd been to someone else, so she sent the pricing. So that was the first thing, like the bravery and that amazing. And she messaged me going, Oh my God, I've just sent this pricing. And I was like, Brilliant. She said, I'll just wait and see what they say. I said, Well, that's, that's by the buy almost at this point. So one, one came back and said, Can you do it for cheaper? And we then looked at how we could negotiate in terms of not just dropping the price, but what can we change about their order in order to make it cheaper. Then the other person came back and said Yes and didn't even question it. So I was over the moon and that's what I mean when it's easy for me to look at someone else's business and go, this is what you should charge. It's so much harder for me to do it for myself. So in this episode, I'm gonna talk you through how I have come to the conclusion about my pricing and how I've changed it and why I've changed it. But also, before we jump into that too much, I want to update you on something else. One of the other things I've changed, through this whole business review. So the podcast, like I said, I've been doing it for a really long time and I've interviewed some of the most phenomenal people. I have been very lucky. You know, if you've been listening to the podcast for a while, I've had the likes of Michael Hyatt, Mary Hyatt, Megan Hyatt. I've basically had the whole Hyatt family, which is pretty phenomenal. I've had a Porterfield Ding, Graziossi, Denise, Duffel Thomas. I've got Sigrun coming up in a few weeks time. I've got, I've had James Wedmore. I've had, oh God, I can't even think so many amazing people. So, and people who are top of my, their game and some people who I was a huge fan of and now I'm not so much a huge fan of, and some people who I just discovered kind of later on. And so anyway, lots and lots of different people, different thoughts. And in the last few kind of, I don't know, . I was gonna say years, but I guess it is years. I've been really picky about who comes onto the podcast because I only want the best people and also the people