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Apr 22, 2026 18 min

How to Write an Email Launch Sequence

from The Unfiltered Tea with Evie Hosted by Evie Tavares

If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing. In This Episode Why your email launch sequence is only one piece of the puzzle How to warm up your audience before a launch starts The doors open email and what it needs to include Storytelling emails that take your audience from point A to point B How to handle objections without making it weird Using social proof and bonuses in your middle emails Why legitimate urgency is not sleazy and when to use it The post-launch email most people forget to send Where a sales page fits into your launch strategy The 10% conversion rule Amy Porterfield talks about Questions Answered in This Episode How many emails do I need for a launch sequence? What should my first launch email say? How do I write a launch email sequence for a course or program? How do I create urgency in my emails without being manipulative? What is a sales page and do I need one for my launch? How do I handle objections in a launch email sequence? How do I warm up my email list before a launch? What do I send after a launch to people who didn't buy? How do I use storytelling in my launch emails? What is a realistic conversion rate for an email launch? How often should I email my list during a launch? Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5 Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

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How to Write an Email Launch Sequence

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This episode was published on April 22, 2026.

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