The Unfiltered Tea with Evie
by Evie Tavares
Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works. If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place. On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life. You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa. So grab your tea, get cozy and let's get into it. Hosted by Evie Tavares, founder of Evie Tavares Branding.
Episodes
-
Boosting vs. Real Ads, ROAS & Margin with Britt Holmes
Should You Run Facebook & Instagram Ads Yet? Boosting vs. Real Ads, ROAS & Margin with Britt Holmes Britt and Evie get unfiltered about why so many business owners burn money trying to save money on ads, why boosting a post is "paying to be popular," and how a great ROAS can still lose you money....
-
How to Write an About Page That Connects and Converts | Website Copywriting 101
If your About page is a wall of credentials, or you’ve skipped it altogether because writing about yourself feels awkward, this episode is for you. In part two of the Website Copywriting 101 series, Evie breaks down her go-to structure for About pages (her favourite page to write). She covers how...
-
How to Build a Team That Runs Without You with Lia Garvin
If you've hired a team but you're still stuck in the weeds doing all the doing, this episode is for you. I'm sitting down with Lia Garvin, aka the Team Whisperer. Lia spent 10 years building high performing teams at Google, Apple and Microsoft and now helps founders and business owners replace...
-
Building a Creative Business on Your Own Terms with Jillian Leslie
If you've ever felt pressure to niche down, quit your job before you're "allowed" to start a business or follow a 12-step plan just to feel like yourself again, this episode is for you. Evie sits down with Jillian Leslie, the sourdough teacher, wellness coach and community builder behind Rising...
-
How to Know When Your Branding Has Hit a Ceiling with Ashley Wyatt
If your business has grown but your website still makes you cringe when you send someone the link, this episode is for you. Evie sits down with Ashley Wyatt, founder and creative director of Monarch Design Co, to talk about the exact signs that your brand has stopped matching where your business...
-
Legal Basics Every Female Founder Needs to Know with Elena Favaro Viana
If the word "legal" makes you want to close the tab, this episode is for you. Evie sits down with Elena Favaro Viana, founder of EFV Legal, a boutique law firm built specifically for women in business. Elena breaks down what actually matters when it comes to protecting your business, from the new...
-
Website Copywriting 101: How to Write a Homepage That Builds Trust and Converts
Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build...
-
How to Stop Overfunctioning and Start Choosing Yourself with Mel Grime
If you've ever felt like resting more just isn't fixing your exhaustion, this episode is for you. Evie sits down with Mel Grime, a registered holistic nutritionist, burnout and midlife coach, and yoga teacher, to talk about what actually causes burnout, why "just rest more" is terrible advice and...
-
Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae
Become Her Now: Visibility, Confidence & Personal Branding with Victoria Mae | The Unfiltered Tea with Evie In this episode of The Unfiltered Tea with Evie, host Evie Tavares sits down with brand photographer and marketing strategist Victoria Mae to talk about visibility, confidence, and building…
more -
Social Media Strategy, Content Creation and Visibility with Kristine Sondergaard
If you've ever felt like you're posting into a void or stressing over the algorithm, this episode is for you. Evie sits down with Kristine Sondergaard, social media strategist and content director, to talk about building a business from one referral, creating content that actually converts and…
more -
What Slowing Down in Portugal Taught Me About Burnout, Business and Coming Home Different
If you've ever come back from vacation determined to change your pace, only to slide right back into old habits within a week, this episode is for you. Evie shares the honest, unfiltered reflections from her recent trip to Portugal, the burnout she was heading toward before she left, and the…
more -
How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon
Jo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue. In This…
more -
Come With Me to Portugal - Full Holiday Recap
If you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you. Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are...
-
Building a Brand That Lasts with Puja Malhotra
If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you. Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a...
-
How to Build a Business That Actually Pays You with Staci Millard
If you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first...
-
How to Write an Email Launch Sequence
If you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing. In This...
-
Finding Your Identity Beyond Motherhood with Crystal Shadwell
If you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to...
-
This Mother Means Business Recap with Kelsey Reidl
Two podcast hosts walk into a women's business conference... Evie and Kelsey Reidl of the Rain or Shine podcast sit down for a candid debrief on the This Mother Means Business event in Burlington. From the stories that hit different to the mic drop moments you'll want to write down, this episode…
more -
How to Write a Welcome Email Sequence That Builds Trust
If you've been putting off your welcome sequence or starting every first email with your entire life story, this episode is for you. Evie breaks down her go-to three-email welcome sequence, how to improve deliverability from day one and why training your audience to engage early is one of the…
more -
How to Grow a Photography Business with Melissa Shearer
If you've ever undercharged, overbooked yourself or wondered whether investing in your photography business is actually worth it, this episode is for you. I'm sitting down with Melissa Shearer, a Burlington-based family, maternity and birth photographer who has been building her business for 10...
-
Community, Connections and Scaling an Agency with Kristina Bartold-Sorgota
In this engaging conversation, Evie Tavares and Kristina Bartold explore the vital difference between building a community and merely growing an audience. Kristina shares her insights on the importance of genuine connections, the evolution of her High Vibe Women events, and the impact of...
-
High Vibe Women Recap: The Full Day Experience
Summary Evie Tavares shares her detailed experience and key insights from the High Vibe Women event, highlighting networking, personal growth, and practical business tips. Keywords High Vibe Women, networking, personal growth, business tips, event recap, entrepreneurship, self-care, scaling...
-
Sustainable Success for Moms in Business with Laura Sinclair
In this conversation, Laura Sinclair shares her journey from corporate marketing to becoming a mom entrepreneur, discussing the unique challenges faced by mothers in business. She emphasizes the importance of redefining motherhood, asking for help, and the significance of mindset in achieving...
-
How I Approach In-Person Events as an Introvert (Pre-High Vibe Women Chat)
In this episode, Evie Tavares shares her insights on attending networking events, particularly the High Vibe Women event. She discusses her mindset going into these events, emphasizing the importance of community building and personal growth over sales. Evie highlights her preparation strategies,...
-
AI vs. The Copywriter: Am I Scared of AI?
In this episode, Evie Tavares discusses her recent experiences with content creation, the importance of taking breaks, and the impact of AI on copywriting. She emphasizes the need for human connection in content and warns against relying too heavily on AI as a crutch. Evie shares insights on how…
more -
Empowering Women Through Strength Training - Behind the Scenes of The Strength Girl with Mia Harris
In this episode of Unfiltered Tea, Evie Tavares interviews Mia Harris, the founder of The Strength Girl. Mia shares her journey from studying kinesiology to becoming a personal trainer and business owner. She discusses the challenges of running a fitness business, the importance of anti-scale...
-
Get Started With Email Marketing: A Beginner’s Guide
In this episode of Unfiltered Tea, Evie Tavares dives into the essentials of email marketing, emphasizing the importance of building an email list and overcoming the fear of perfectionism. She discusses how to create valuable content that resonates with your audience and the significance of...
-
Coming Home to Your Favourite Self in Entrepreneurship and Motherhood with Carly Ottaway
In this engaging conversation, Evie Tavares and Carly Ottaway explore the journey of entrepreneurship, the importance of collaboration over competition, and the power of storytelling. Carly shares her experiences of letting go of old narratives, the impact of vulnerability in sharing stories, and...
-
Overcoming Fear of Judgment in Marketing as a Personal Brand
In this solo episode of Unfiltered Tea, Evie Tavares reflects on the launch of her podcast, sharing her gratitude for the positive response and discussing the vulnerability that comes with putting oneself out there. She addresses the fear of judgment from others, particularly those in her…
more -
The Truth About Anti-Sleaze Marketing
In this episode of Unfiltered Tea, Evie Tavares discusses the concept of anti-sleaze marketing, emphasizing the importance of integrity and authenticity in marketing practices. She highlights two main tactics that undermine trust: false urgency and scarcity, and pain point poking. Evie advocates...
-
New Year, New Beginnings: High Impact Practices for 2026
In this episode, Evie Tavares reflects on her journey as a business owner, emphasizing the importance of community, personal growth, and effective systems. She shares insights on how networking and mentorship have shaped her experience, and discusses the significance of mental health and...
-
Marketing Foundations for Small Businesses with Kelsey Reidl
In this episode of the Unfiltered Tea with Evie podcast, Kelsey Reidl shares her journey from studying human resources to becoming a successful marketing consultant. She discusses the importance of understanding the foundation of a business before diving into marketing strategies, the challenges…
more -
Unfiltered Beginnings: Evie's Story
In the inaugural episode of the Unfiltered Tea with Evie podcast, host Evie Tavares shares her journey from banking to entrepreneurship, detailing her experiences in starting a brand photography business and transitioning to full-time entrepreneurship. She emphasizes the importance of personal...
About this show
Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works.
If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place.
On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life.
You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business
Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa.
So grab your tea, get cozy and let's get into it.
Hosted by Evie Tavares, founder of Evie Tavares Branding.
Hosted by
Evie Tavares
Categories